I love to read about new technology gadgets for wine, being sort of a gadget girl myself. The latest is a new idea in the UK. Diners can text a message to learn about recommended wine and food pairings.
A survey of 2,000 people, conducted in January,
found that out of the 85 per cent of people in the UK who drink wine
more than once a week, only one in 10 are confident they know which
type of wine to drink with which food.
I don’t doubt those numbers. I also really like the idea of this texting service. However, I wish the text messages were sponsored by an independent wine entity. Instead, Hardy’s is sponsoring the service. (Hardy’s is an Australian wine that I admittedly know nothing about.) Because Hardy’s is the sponsor, your response to "margherita chicken" will be "Try a Hardys VR Shiraz." Obviously, this is just a guide. Hopefully the user now knows to pick up a Shiraz, whether or not the label is Hardy’s.
Wine Competitions Readings Wine Judging Wine Book Club (WBC) Whiskey Watch Weblogs Games Books Wine Clubs Repost Wine Maps WBW #65 Wine Glossary RIP TasteCamp Marketing Web/Tech Uncategorized Legislation Recipes Florida Recession Wine Meet the Winemaker Greatest Hits Holiday Drink Pink! (BCRF) Photos Current Affairs Television Wine Shop Wednesday Spirits Contests Scotch & Whiskey History Disney Wine Tech Food and Wine Pairings Mad Men Monday Guest Writers Pop Culture Food and Drink Wine Blogs Knowledge Entertainment Dinner and Drinks Life Charity Benefits News Beer-Guy.net Beer Special Events WBW Cocktails Local Wineries Wine Shops Restaurants Travel Wine Notes Wineries Wine Events Weekly Cincinnati Wine Events Wine Misc Local Tastings Cincinnati