I love to read about new technology gadgets for wine, being sort of a gadget girl myself. The latest is a new idea in the UK. Diners can text a message to learn about recommended wine and food pairings.
A survey of 2,000 people, conducted in January,
found that out of the 85 per cent of people in the UK who drink wine
more than once a week, only one in 10 are confident they know which
type of wine to drink with which food.
I don’t doubt those numbers. I also really like the idea of this texting service. However, I wish the text messages were sponsored by an independent wine entity. Instead, Hardy’s is sponsoring the service. (Hardy’s is an Australian wine that I admittedly know nothing about.) Because Hardy’s is the sponsor, your response to "margherita chicken" will be "Try a Hardys VR Shiraz." Obviously, this is just a guide. Hopefully the user now knows to pick up a Shiraz, whether or not the label is Hardy’s.
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