www.wine-girl.net
    Home   |   Archives   |   Calendar   |   Wine & Food Pairing   |   Wine Trails
Jul 07

Wine eLearning

This is such an interesting cross-section of my work (technical writing, instructional design, and eLearning) and my hobby that I almost didn’t know where to post it. In fact, I may still cross-post.

First, I came across a press release about Diageo Chateau and Estate offering eLearning to train their sales and distributors. What a brilliant use of eLearning! Everyday I see eLearning used where it isn’t appropriate, because it is cheaper and easier for the company but not beneficial to the learners. From an instructional design perspective, not all learning has to be done in the classroom. But not all learning is appropriate online either. I think Diageo have hit the nail squarely on the head.

The DC&E e-Learning solution has a video host that greets the
viewer and gives a virtual tour around the site and offers navigational
tips. The result is a dynamic, personal experience that would be
similar to having a private tutor, complete with pop-up facts, and
extra credit quiz questions.
Further, the program allows the
distributor sales force to review and train themselves from home
computers, 24/7 and on their own schedule. Most important, it allows us
to measure the success of our training through online tracking of
testing modules by distributor.
"Training a large sales force
to be effective at selling our portfolio of wine has always been a
challenge," said Will Smith, Director of Education at DC&E and
creator of the program. "With the speed at which brands are brought to
the market and the depth of our existing portfolio, it became apparent
to us that we needed a whole new approach. Our goal was to create an
online-environment that instantly engages the viewer and makes the
training experience both rewarding and enjoyable."

A mobile sales force is one of the best uses of eLearning methodology. A sales force (or distributors) trained by entertaining and measured learning is even better. As a note, if the training is not engaging, and the information not applied within 30 days, 90% of the information will leave the user’s head. No kidding. This is why it is so important that the learning is measurable and applicable as well.

The press release got me to thinking – wouldn’t an eLearning course on wine for the average consumer be just as useful? A few googles later and I realized I’m not the only one with that idea.

The European Wine Academy (EWA) is offering online programs, although they aren’t aimed at the average consumer. The e-programs include a Professional Certificate and Associate Degrees, with courses including Sommeliership and Hospitality, Wine Tourism, Wine Sales and Retail,
Wine Entrepreneurship, Wine Marketing, Wine Business Management, and
Oenology. The EWA is using a course management system to allow students to work together on global teams, chat, and of course, participate in class discussions and assessments. The part of me that wants to study to be a sommelier is someday is quite intrigued by this.

California State University’s Extended Education program offers classes targeted at the local community. With eLearning, they can now target a larger range of students and are attempting just that with Wine for Beginners. This is your basic how to sniff and swirl class – but it’s online.

I could post for a while on the various Wine eLearning classes offered out there. You can no longer think of distance learning as tv screens or books and tests. Distance learning is interactive and involves web cams, webex computer sharing, interactive presentations, chat rooms and discussion boards. While it does involve self-discipline, it also lets the user learn whenever the time is right, be it noon or midnight. Admittedly I’m a bit of an eLearning evangelist, but the applications, when applied correctly, are neverending.

The entrepreneur in me sees an opportunity here that I’m still turning over in my mind. I’ll keep you posted.

Toast This!

Technorati Tags: , , ,

Share on FacebookEmail This
Copyright Creative Commons by-nc-nd My Wine Education.
Posted by Michelle at 1:53 pm in Knowledge | Permalink | Comments (3)

3 Responses to “Wine eLearning”

  1. Anonymous says:

    Wine eLearning

    Diageo Chateau & Estate Wines is now launching an elearning program to better train their distributors and sales force about their changing products. That’s not the only elearning program about wine that’s available, either!

  2. Hi!
    Have a look here: http://www.winecampus.org for more wine courses over the Internet. The site offers a ‘readiness test’ so you can check if distance learning is really for you before embarking on an online wine course. A free trial class is also available. Highly recommended.
    Knock’em!

  3. […] Wine eLearning | My Wine Education […]

Contributing Authors

Wine-Girl.net Rating Scale

Recent Posts

Categories

Wine Competitions Wine Book Club (WBC) Wine Judging Reviews Readings Whiskey Watch France Weblogs Games Wine Clubs Books RIP Repost WBW #65 Wine Glossary Wine Maps TasteCamp Web/Tech Marketing Uncategorized Legislation Recipes Florida Recession Wine Meet the Winemaker Greatest Hits Drink Pink! (BCRF) Holiday Current Affairs Television Spirits Photos Wine Shop Wednesday Contests Scotch & Whiskey History Disney Wine Tech Food and Wine Pairings Mad Men Monday Guest Writers Pop Culture Food and Drink Wine Blogs Knowledge Entertainment Dinner and Drinks Life Charity Benefits News Beer-Guy.net Special Events Beer WBW Local Wineries Cocktails Wine Shops Restaurants Travel Wineries Wine Notes Wine Events Weekly Cincinnati Wine Events Wine Misc Local Tastings Cincinnati

Links That Make Us Happy

Sponsors


sponsors

WineGirl on Facebook

Krystal Pepper Memorial Scholarship Fund

Raising money for a scholarship fund in memory of Michelle's little sister who passed away in 2007Click here for information on the Krystal Pepper Memorial Scholarship Fund.


Winner, Best Cincinnati Weblog 2007

Alltop, all the cool kids (and me)

Ads from our kind sponsors …