All About the Label

Recently a friend bought me a "chick" wine. Bitch. It was a red. Not a good red. Not even an enjoyable red. The label was pink, with a cool font illustrating the name. The ingredients? Bitch, bitch, bitch, bitch, bitch, bitch.
Definitely a humorous wine. After all, my friend knows better, and bought me this wine as a joke.
Another friend also recently fell for a red called "Vampire," with the black label and red bloody text. Again, not a good wine.
I’ve seen White Lie Chardonnay, which gets terrible reviews.
These are just the beginning.
I know there are chick flicks, and that’s fine. My husband does not want to go see every Julia Roberts movie with me, the same way I veer away from zombie flicks. I know there is chick lit, what I used to call beach reading, with slightly oversized paperbacks and friendly graphical covers. But chick wine?
As a chick, I just want to say that these wines taste awful. Is the prevailing marketing theory that women will willingly drink bad wine in order to have a cute label?
Sigh.

UPDATE, 12/30/2006: It’s worth knowing that upon encouragement from the distributor, I bought the 2005 vintage. It’s much better. Read all about it here.

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4 Responses to “All About the Label”

1. Golly says:

   November 6, 2006 at 4:36 pm

   Labels like this act as handy advertising – “Bad wine – Do Not Buy”. The problem is they appeal to young drinkers and people who feel confused by the wide choice available so opt for something ‘cute’ in panic.
2. Lacey says:

   December 23, 2006 at 1:32 pm

   that seems to be my never ending battle– trying to get “my girls” off the pretty wine labels and on to taste… my mom literally scans the aisles for the cutest ones… shows how presentation can skew the taste buds, I suppose…
3. Jason Coleman says:

   December 30, 2006 at 11:49 pm

   Have you had some “Sex”? It’s a sparkling wine out of Michigan. I had a taste at a wine bar (Vino Venue) during my last trip to San Francisco and thought it was pretty decent.
   WineLog entry for Sex:
   http://v2.winelog.net/wines/wine/26398
   I’m a fan of the wines with catchy names, but only if they taste good too.
   BTW, my favorite chick flick is Love Actually. Great movie.
4. Beki says:

   February 4, 2007 at 11:43 pm

   I was wondering where I could purchase the Bitch Label Novelty wine. I ahve a friend who is one and her birthday is coming up. Thanks!
   Beki