Recently a friend bought me a "chick" wine. Bitch. It was a red. Not a good red. Not even an enjoyable red. The label was pink, with a cool font illustrating the name. The ingredients? Bitch, bitch, bitch, bitch, bitch, bitch.
Definitely a humorous wine. After all, my friend knows better, and bought me this wine as a joke.
Another friend also recently fell for a red called "Vampire," with the black label and red bloody text. Again, not a good wine.
I’ve seen White Lie Chardonnay, which gets terrible reviews.
These are just the beginning.
I know there are chick flicks, and that’s fine. My husband does not want to go see every Julia Roberts movie with me, the same way I veer away from zombie flicks. I know there is chick lit, what I used to call beach reading, with slightly oversized paperbacks and friendly graphical covers. But chick wine?
As a chick, I just want to say that these wines taste awful. Is the prevailing marketing theory that women will willingly drink bad wine in order to have a cute label?
UPDATE, 12/30/2006: It’s worth knowing that upon encouragement from the distributor, I bought the 2005 vintage. It’s much better. Read all about it here.
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