Home   |   Archives   |   Calendar   |   Wine & Food Pairing   |   Wine Trails
Apr 01

Paris: One Night in Bordeaux (Phew! It’s a joke!)

I refuse to believe this little tidbit is real. It’s got to be an April Fool’s joke, right? My brain refuses to process it. But if it is …

Why oh why? Oh Bordeaux.

According to decanter.com, Paris Hilton is set to be the new face of Bordeaux. Of all people. She has signed on to promote a summer ad campaign in the US and Europe. The tagline? Paris: One night in Bordeaux. The campaign will be launched in June at VinExpo, with Paris arriving in a golden hot air balloon.
I can’t see how her face will help Bordeaux in any way. I can’t even understand why they chose her as opposed to someone with some class. A girl who is flirting with 90 days in jail due to driving with a suspended license. A license that was suspended because of driving under the influence. A girl who is more known for her sexual acts than her acting.

Why is this the new face of Bordeaux? Ugh. I’m going to cross my fingers that this is an April Fool’s joke. And if it is, well, cheers to Decanter for having a sense of humor!

UPDATE, 4/2/07: It’s an April Fool’s Day hoax, thank goodness. Admittedly, I’m insanely gullible and fell for all sorts of things yesterday. (Truly, I dread April 1 every year.) However, it’s entirely possible that the Paris Hilton thing could have been true. People hire her as a spokesperson all the time, for reasons I can’t figure out. That’s where we are today in marketing – bad "celebrity" endorsements. Come on, you almost believed it too, right? Do you know the only thing (other than the date) that made me raise my eyebrows? That she was landing in a golden balloon. That’s the only thing that seemed a little "off" for me.

Share on FacebookEmail This
Copyright Creative Commons by-nc-nd My Wine Education.
Posted by Michelle at 3:26 pm in Entertainment, News, Pop Culture | Permalink | Comments (1)

One Response to “Paris: One Night in Bordeaux (Phew! It’s a joke!)”

  1. I love Paris a lot, but I think it was kinda mean 2 just like, throw away Nicole Richie.

Contributing Authors

Wine-Girl.net Rating Scale

Recent Posts


Wine Competitions Wine Book Club (WBC) Wine Judging Reviews Readings Whiskey Watch France Games Weblogs Wine Clubs Books RIP Repost WBW #65 Wine Glossary Wine Maps TasteCamp Web/Tech Marketing Uncategorized Legislation Recipes Florida Recession Wine Meet the Winemaker Greatest Hits Drink Pink! (BCRF) Holiday Current Affairs Television Spirits Photos Wine Shop Wednesday Contests Scotch & Whiskey History Disney Wine Tech Food and Wine Pairings Mad Men Monday Guest Writers Pop Culture Food and Drink Wine Blogs Knowledge Entertainment Dinner and Drinks Life Charity Benefits News Beer-Guy.net Special Events Beer WBW Local Wineries Cocktails Wine Shops Restaurants Travel Wineries Wine Notes Wine Events Weekly Cincinnati Wine Events Wine Misc Local Tastings Cincinnati

Links That Make Us Happy



WineGirl on Facebook

Krystal Pepper Memorial Scholarship Fund

Raising money for a scholarship fund in memory of Michelle's little sister who passed away in 2007Click here for information on the Krystal Pepper Memorial Scholarship Fund.

Winner, Best Cincinnati Weblog 2007

Alltop, all the cool kids (and me)

Ads from our kind sponsors …