Paris: One Night in Bordeaux (Phew! It’s a joke!)

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I refuse to believe this little tidbit is real. It’s got to be an April Fool’s joke, right? My brain refuses to process it. But if it is …

Why oh why? Oh Bordeaux.

According to decanter.com, Paris Hilton is set to be the new face of Bordeaux. Of all people. She has signed on to promote a summer ad campaign in the US and Europe. The tagline? Paris: One night in Bordeaux. The campaign will be launched in June at VinExpo, with Paris arriving in a golden hot air balloon.
I can’t see how her face will help Bordeaux in any way. I can’t even understand why they chose her as opposed to someone with some class. A girl who is flirting with 90 days in jail due to driving with a suspended license. A license that was suspended because of driving under the influence. A girl who is more known for her sexual acts than her acting.

Why is this the new face of Bordeaux? Ugh. I’m going to cross my fingers that this is an April Fool’s joke. And if it is, well, cheers to Decanter for having a sense of humor!

UPDATE, 4/2/07: It’s an April Fool’s Day hoax, thank goodness. Admittedly, I’m insanely gullible and fell for all sorts of things yesterday. (Truly, I dread April 1 every year.) However, it’s entirely possible that the Paris Hilton thing could have been true. People hire her as a spokesperson all the time, for reasons I can’t figure out. That’s where we are today in marketing – bad "celebrity" endorsements. Come on, you almost believed it too, right? Do you know the only thing (other than the date) that made me raise my eyebrows? That she was landing in a golden balloon. That’s the only thing that seemed a little "off" for me.