Wine 2.0: WLTV and Cork’d

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The news broke on Tuesday – Gary Vaynerchuk of the much-lauded Wine Library TV has purchased Cork’d, which I wrote about back in May of 2006.

I could go into all of it here, but why? Everyone else has already covered.

Ryan @ Calwineries blog
Dan Cedarholm, Co-creator of Cork’d
Dan Benjamin, Co-creator of Cork’d

I think it’s a great idea, and I understand the reasoning behind the purchase.

My biggest problem with Cork’d is the lack of Help. Remember, I write Help files for a living. I expect all software – even web-based and intuitive software – to include basic Help. For me, a FAQ is not enough. For instance, I cannot figure out how to import information from another database (such as CellarTracker) into Cork’d. I have hundreds of wines and notes elsewhere and I don’t really want to retype them. Apparently this is one of the features being improved (added?) with the purchase. If anyone discovers HOW to do this, let me know.

That said, I’ve always loved the concept behind Cork’d, including the look, feel, and use of tagging.

This is a good fit as far as acquisitions go. Go read about it!

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Posted by Michelle at 12:01 am in Wine Tech | Permalink | Comments (1)

One Response to “Wine 2.0: WLTV and Cork’d”

Ryan says:

May 16, 2007 at 12:48 pm

Dan and Dan are admittedly not masters of wine. Not very many people are (I think 30 in the US) but cork’d and the cork’d community will only benefit from being under the direction of someone who really knows and understands wine. Gary V is a great person to take over opps and will only improve the community. I just hope he can bridge the gap the into mainstream wine loving public. Cork’d has a very simple and pleasing interface, so they have that going. But they will have trouble getting people who don’t use social networking sites to starting using them. All in all, i’m very happy for both Dans and Gary, its a good match.