The news broke on Tuesday – Gary Vaynerchuk of the much-lauded Wine Library TV has purchased Cork’d, which I wrote about back in May of 2006.
I could go into all of it here, but why? Everyone else has already covered.
I think it’s a great idea, and I understand the reasoning behind the purchase.
My biggest problem with Cork’d is the lack of Help. Remember, I write Help files for a living. I expect all software – even web-based and intuitive software – to include basic Help. For me, a FAQ is not enough. For instance, I cannot figure out how to import information from another database (such as CellarTracker) into Cork’d. I have hundreds of wines and notes elsewhere and I don’t really want to retype them. Apparently this is one of the features being improved (added?) with the purchase. If anyone discovers HOW to do this, let me know.
That said, I’ve always loved the concept behind Cork’d, including the look, feel, and use of tagging.
This is a good fit as far as acquisitions go. Go read about it!
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