Not long ago I posted about Disney’s Ratatouille wine – a French chardonnay that was coming to Costco. I was pretty excited. What I didn’t realize is that the marketing folks behind the actual label were unfamiliar with basic laws. Let’s call it the Joe Camel Effect. You don’t put cartoon characters on the label.
Guess what? They put Remy the Rat on the label and people began to complain. Needless to say, Disney pulled the wine.
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