Ratatouille Wine a Goner

Not long ago I posted about Disney’s Ratatouille wine  – a French chardonnay that was coming to Costco. I was pretty excited. What I didn’t realize is that the marketing folks behind the actual label were unfamiliar with basic laws. Let’s call it the Joe Camel Effect. You don’t put cartoon characters on the label.
Guess what? They put Remy the Rat on the label and people began to complain. Needless to say, Disney pulled the wine.
Oh well!

More from Wine Girl

• Top 100 Wine Blogs
• A Dog-Gone Good Wine Label
• A Jereboam Full of Wine (Wine Bottle Sizes)
• Texting for Wine
• Disney Ratatouille Wine from Costco

Wine Girl Recommends

• A food blogger and a firefighter walk into a bar… (wine me, dine me)
• Two new wine blogs.. (wine me, dine me)
• We have a winner! (wine me, dine me)

2 Responses to “Ratatouille Wine a Goner”

1. Jill says:

   July 31, 2007 at 10:17 pm

   but it’s okay to put, say, a Kangaroo or a happy looking Penguin, or even a smiling kid on a wine bottle? hmmmm.
2. Michelle says:

   July 31, 2007 at 10:43 pm

   Jill – I agree wholeheartedly. Many wine bottle labels are cute, or fun, and certainly just as cartoon-y as Joe Camel. The Zinzilla I’m currently finishing is an excellent example. But Disney is really good at caving to customer complaint I suppose – must keep the masses happy. Personally, I really wanted one of those bottles, mostly for the label! I would bet the folks who complained aren’t even wine drinkers – they just heard about the planned product.
   Thanks for the commment!