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Jul 31

Wine 2.0 comes to late night tv

Set your Tivos: Gary Vaynerchuk, unintentional spokesman for the Wine 2.0 movement, will be on Late Night with Conan O’Brien Wednesday evening (or Thursday morning, depending on your perspective). Around here, Conan airs on NBC at 12:37 am.

For those of you unfamiliar, Gary has taken the wine world by storm with his video blog over at Wine Library TV. His unpretentious, over-the-top video reviews are friendly, funny, and unique. He’s become something of a legend in Wine 2.0 circles, which includes blogs. He took his family’s wine store in New Jersey and made it approachable and fun. He started the Wine Library TV phenomenon. He formed a company and purchased Cork’d. Gary is on a roll. As Dr. Debs put it, there is probably a Food Network contract in his future.

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Posted by Michelle at 4:40 pm in Entertainment, Pop Culture, Wine Blogs | Permalink | Comments (2)

2 Responses to “Wine 2.0 comes to late night tv”

  1. Tim says:

    Personally, I can’t stand Vaynerschmuck. He annoys the s%@# out of me and I hate the fact that I see his mug in an ad every other click I make online. And now I have to see him on Conan? Ugh.
    If he would just stop yelling like a used car salesman we might be ok.

  2. Michelle says:

    Thanks for the comment Tim!
    I think Gary inspires a love him or hate him thing in most people. There’s no in-between. Those who love him are extremely passionate about it.
    I can honestly say I’ve never watched an entire video blog of his. But I’ve read (and heard) what he has to say about technology and that I buy into wholeheartedly, being quite the social geek myself. Web 2.0 is my pet topic.
    No matter what you think of Gary, I do believe he is good for the whole Web 2.0, and thus Wine 2.0, movement. In other words, consumers are online and wineries and wine shops need to get online and communicate with their consumers, which is pretty much his message.
    But you are right – from what I have seen, he does have a used car salesman thing. Or more like Buddy from Buddy’s carpet outlet. Remember those commercials locally? :-)

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