Tryvertising and Wine

One of the awesome things about Twitter is that it’s a great link-sharing tool. Kevin, from Strategic Public Relations, found this awesome tidbit and immediately shared it on Twitter. Now I’m bringing it to you.

In Paris, you can now sample wine as you might sample perfume. In fact, the packaging is eerily similar. The trend of letting a consumer try-before-they-buy is called Tryvertising (the Apple Store is a giant example of this), and why shouldn’t it be applied to wine?

In spirit, it’s no different than attending a free tasting in a wine shop. I’ve also read of other wine shops where you can purchase samples from fancy machines, which is a great way to try that wine you could never afford to purchase. These tube-shaped bottles, because they factor in the look and feel of packaging, take the concept to a whole new level.

WineSide offers both sweet and classic wines in patented, flat-base
glass tubes with screw tops carefully engineered to protect the wines’
flavour. The sweet wines—which include Sauternes and Muscat, for
example—are available in 6cl tubes, while the Pomerol, Chateau Neuf du
Pape and other classic wines can be purchased in 6cl or 10cl sizes.
WineSide’s collection represents a range of appellations and producers;
tubes are available individually or by the box, which can be chosen to
provide an introduction to a variety, year or region. Kicking off
retail sales, the products are available exclusively at Colette in Paris this month.

I rather like this as something I could take home with me, try it when I want, and return later to purchase a bottle. If I were a large conglomerate, such as Constellation Group, I’d jump on this to market many of my wines, across wineries, at one time.

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3 Responses to “Tryvertising and Wine”

1. simon says:

   April 16, 2008 at 7:19 pm

   I am new to this (blogging) but I have spent the last half hour or so reading these bloggs and comments and there is some realintesting stuff being written. its great to see some much passion for wine. Keep up the great work! This article is very interesting and I think it would be a great idea if more companies took this on and sold them as samples
2. Félicien Breton says:

   April 24, 2008 at 8:27 am

   Beware that Colette is a shop that specializes in avant-garde items. In other words the swtiching to mainstream has yet to happen.
3. vincent says:

   June 24, 2009 at 1:00 pm

   WineSide have a new website : http://www.wineside.fr