Home   |   Archives   |   Calendar   |   Wine & Food Pairing   |   Wine Trails
Sep 25

Sometimes the label really matters

I’ve seen this story picked up in a few different places, and was rather surprised when it made it to the UK’s Decanter.com, but it still makes me chuckle.

Palin Syrah is a South American Syrah from the boutique winery named Palin (pronounced Pay-leen in this case) and named for a Chilean hockey puck.


image from
appellation wine & spirits


image from Flickr
user NewsHour

It seems to be provoking interesting reactions. At Yield wine bar in rather liberal San Francisco, the once popular wine has plummeted in sales. The owner has started to ask customers to write their own description of the wine:

Recent popular descriptors include
‘moosemeat’, ‘gunpowder’ and ‘hockey mom’ – all words associated Sarah

According to Decanter and Fox News, however, sales of the wine are doing quite well in more conservative Houston, where the wine has been flying off the shelves.

The wine, by the way, is supposedly a good value organic wine, coming
in around $12.99 and tasting of "white pepper and madrone."

It’s tempting to see if Liquor Direct carries this wine. I could put it on the table just to conduct a psychological experiment. How many people would be more intrigued by the wine because it sounds so much like Sarah Palin, and how many folks would be extremely unhappy? Wouldn’t it be interesting? (Don’t worry – I’m not going to bring politics to the tasting table. I’m just intrigued by the idea.)

Share on FacebookEmail This
Copyright Creative Commons by-nc-nd My Wine Education.
Posted by Michelle at 10:26 am in News | Permalink | Comments (2)

2 Responses to “Sometimes the label really matters”

  1. Fabio says:

    Unbelievable! How can someone don’t taste a wine just because the name?

  2. Mary says:

    Did you ever find this wine? Just curious if it is in OH!

Contributing Authors

Wine-Girl.net Rating Scale

Recent Posts


Wine Competitions Wine Book Club (WBC) Wine Judging Reviews Readings Whiskey Watch France Games Weblogs Wine Clubs Books RIP Repost WBW #65 Wine Glossary Wine Maps TasteCamp Web/Tech Marketing Uncategorized Legislation Recipes Florida Recession Wine Meet the Winemaker Greatest Hits Drink Pink! (BCRF) Holiday Current Affairs Television Spirits Photos Wine Shop Wednesday Contests Scotch & Whiskey History Disney Wine Tech Food and Wine Pairings Mad Men Monday Guest Writers Pop Culture Food and Drink Wine Blogs Knowledge Entertainment Dinner and Drinks Life Charity Benefits News Beer-Guy.net Special Events Beer WBW Local Wineries Cocktails Wine Shops Restaurants Travel Wineries Wine Notes Wine Events Weekly Cincinnati Wine Events Wine Misc Local Tastings Cincinnati

Links That Make Us Happy



WineGirl on Facebook

Krystal Pepper Memorial Scholarship Fund

Raising money for a scholarship fund in memory of Michelle's little sister who passed away in 2007Click here for information on the Krystal Pepper Memorial Scholarship Fund.

Winner, Best Cincinnati Weblog 2007

Alltop, all the cool kids (and me)

Ads from our kind sponsors …