Crowdsourcing: Name that Liquor Store!
Literally!
Liquor Direct is searching for a new name. Submit your marketable ideas and this spring, we'll get to vote.
Re-branding is a huge proposition and I wish them luck. In all fairness, they sell so much wine – fine wine, good wine, affordable wine – it's time for a name upgrade.
What are your suggestions? Even if you send them in (or if you don't), leave your ideas in the comments. This could be fun!
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[...] It’s not the first time that beer, wine, and spirit brands have looked to their fans for suggestions for their brand. Last year, Liquor Direct asked for a new name. And they didn’t go to a new agency to help them accomplish that brand-altering task. They went to their fans. [...]