http://www.wine-girl.net/2009/02/crowdsourcing-name-that-liquor-store.html Exploring Cincinnati and the world of wine, one bottle at a time Sun, 12 May 2013 10:09:20 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.wine-girl.net/2009/02/crowdsourcing-name-that-liquor-store.html/comment-page-1#comment-25057 A Beer Of the People, By the People, For the People | IdeaScale Blog Thu, 02 Feb 2012 23:51:26 +0000 http://michellelentz.net/wine/2009/02/crowdsourcing-name-that-liquor-store.html#comment-25057 [...] It’s not the first time that beer, wine, and spirit brands have looked to their fans for suggestions for their brand. Last year, Liquor Direct asked for a new name. And they didn’t go to a new agency to help them accomplish that brand-altering task. They went to their fans. [...] [...] It’s not the first time that beer, wine, and spirit brands have looked to their fans for suggestions for their brand. Last year, Liquor Direct asked for a new name. And they didn’t go to a new agency to help them accomplish that brand-altering task. They went to their fans. [...]

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