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Sep 28

Adventures at BlogHer Food

Now that I'm awake and recovering from my redeye flight, I want to give you a quick rundown of my weekend at BlogHer Food in San Francisco.For those of you who remember my BlogHer '09 posts from July, you might be surprised I so willingly attended. I was surprised myself, but curiosity got the better of me, and I'm glad it did.

Continuing the motif, I was also surprised that I enjoyed myself so thoroughly. I had intended on staying through my session, which was before lunch, and then heading out to explore San Francisco. I ended up remaining at the conference for the entire day. I found the sessions, while geared towards recipe-oriented food bloggers, were still relevant for review and wine blogs as well. The whole attitude of the day was different from what I expected, and I was thrilled. It was the perfect size (I believe it was around 300 people) and the programming struck just the right note.


My panel focused on blogging best practices. Not only was I on a panel with an impressive group of women, we actually talked about blogging. (My panel included two cookbooks authors, Elana and Lauren, as well as Kalyn from Kalyn's Kitchen, with moderating by Alanna Kellogg.) It was refreshing. I also attended a session on photography basics, as well as a fantastic session on protecting your work and copyright. I learned something in every session I attended. I'm a terrible conference attendee, and often my attention easily wanders, so BlogHer Food's programming impressed me.

In fact, the only complaint I heard from anyone (myself included) was about the lunch. It was a hyper Rocco diSpirito and Bertolli. Yep, they served a bunch of food bloggers thawed Bertolli. When the people at the table are complaining that the ravioli alfredo was more reminiscent of biscuits and gravy, you know there's a problem. Wine was provided by St. Supery.


Perhaps it was because we were all coalescing around a common topic – the love of food and wine – but I found the entire environment to be a lot more friendly than my previous BlogHer experiences. I hunted down folks I knew, people I hadn't seen in a long time, and even met several impressive authors who were more than friendly. I gladly attended a party in the evening, looking forward to seeing some people again. I discovered that food bloggers are food bloggers, no matter their genre. Recipe bloggers were interested in hearing from review bloggers (and wine bloggers!) and I was interested to talk to the recipe folks. It was just such a different experience – for me – than the larger BlogHer conference I attended in July.

Finally, while there was swag, it was both excellent and controlled. I
believe there were only five sponsors in the expo/demo area (Healthy
Choice, Campbell's, Pur, Cuisinart, and Pillsbury) as well as the
Bertolli lunch and the California Milk-sponsored breakfast. The organization
even set up an easy and obvious area to donate unwanted foodstuffs from
the goodie bags to a local shelter.

Even if I don't speak next year, I'll gladly return to BlogHer Food.
Among other things, it was just great to be in a room with other people
who all whip out their cameras to take a photo of their food.
Camaraderie wins every time.

Update: Live blogging sessions have been posted.

Note: This post is cross-posted for the most part at technology blog bub.blicio.us.

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Copyright Creative Commons by-nc-nd My Wine Education.
Posted by Michelle at 3:37 pm in Knowledge, Special Events, Travel | Permalink | Comments (9)

9 Responses to “Adventures at BlogHer Food”

  1. lori luna says:

    Thank you for the great feedback – we’ll see you next time!

  2. kfl says:

    I agree with you that frozen Bertolli served on fine hotel china and St. Supery wines was a bit wierd. But I gotta say, 1) corporate sponsorships kept our conference fee to a low $100 for a day at the St. Regis, and 2) The frozen food is on par with the usual hotel conference junk I usually eat!
    That said, Bertolli didn’t fully understand the audience (nor did Pillsbury, Pur, et al.). Bertolli would have been much smarter to push their olive oil via some more updated, fresh dishes…
    And for Pillsbury – I am dying to know if there is one single blogger that is going to write a blog post about the “world’s first aeresol based frosting with a five prong tip.” LOL.

  3. Maria says:

    Thanks for the conference review. I have not attended one yet, but I hope to do so soon. It is nice to hear about the sharing and the friendliness. Not all events are as enjoyable, and this one sounds great.

  4. You are spot on with your description of this BlogHer event. I had a great time and thought your session was the best of the whole event. It was also nice getting to talk with you at the last session of the day. The folks there were all friendly and willing to share information. Also, thank you for the video interview. I’ll send you a link when I post it. I hope you will continue to speak at the Blogher events. I can’t wait to go check out your Wine blog too!

  5. Annie says:

    Great to see you again and get your perspective on blogging from a review angle. Glad you had fun and going to come back again!

  6. Elise says:

    Hi Michelle, it was great to see you again. Thank you so much for your contributions in the copyright session!

  7. Michelle says:

    Thanks Elise – it was good to see you too! I loved your session. I learned a lot and even picked up a few tidbits to add to my Creative Commons class. So thanks!

  8. […] I don't like frozen food, no matter how you present it, or how cute the shill […]

  9. […] miss of a potentially influential target audience.  As Wine Girl noted, Bertolli would have had greater success with this group had they stuck to highlighting their olive oil to create fresh meals.  Even their […]

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