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Sep 14

Mad Men Mondays: Johnnie Walker Red

It's time for our latest installment of Mad Men Monday. Last night on everyone's favorite retro television show, Betty had the baby. Back then, the guys stayed in the waiting room the whole time. I have to admit, I'm surprised Don even stayed and didn't head to the office until he officially had a son.

However, he did wait and in the process, he met Dennis, a prison guard. If it wasn't obvious from the uniform, accent, and whiskey, I think they were trying to drive home a point that Don and Dennis were in slightly different social classes. And yes, I saw it reflected in the whiskey. Dennis brought a bottle of Johnnie Walker Red.

Johnnie Walker is a blended scotch whiskey that has been around since 1865, when it was Walker's Old Highland. Johnnie Walker Red Label, as we know it today, was introduced in 1909. If you're not familiar with your whiskey, Johnnie Walker comes in different levels (and prices) that are denoted by the label.

About a year ago, Kevin and I were invited to a Johnnie Walker dinner at Boi Na Braza. While I didn't enjoy the restaurant, I did enjoy the whiskey. We got to taste through the entire portfolio, including the Blue.

The label spectrum is as follows, per Wikipedia. They get more expensive as you head towards Johnnie Walker Blue.

  • Red Label — a blend of around 35 grain and malt whiskies. It is intended for making mixed drinks. 80 proof. 40% ABV. According to William Manchester this was the favorite Scotch of Winston Churchill, who mixed it with soda. (Currently retails around $22)
  • Black Label — a blend of about 40 whiskies, each aged at least 12 years. 80 proof. 40% ABV
  • Green Label — a vatted malt that is a blend of about 15 individual single malts, the signature malts being Talisker, Cragganmore, Linkwood, and Caol Ila – Aged 15 years. 86 proof. 43% ABV. Previously sold under the name 'Pure Malt'.
  • Gold Label — a blend of over 15 single malts, including the
    very rare Clynelish malt. It was derived from Alexander II's blending
    notes for a whiskey to commemorate Johnnie Walker's centenary. His
    original efforts were thwarted by a shortage of these malts following
    World War I. Gold Label is commonly bottled at 15 or 18 years. 80
    proof. 40% ABV.
  • Blue Label — Johnnie Walker's premium blend. Every bottle is
    serial numbered and sold in a silk-lined box, accompanied by a
    certificate of authenticity. There is no age declaration for Blue
    Label. 80 proof.
    (Currently retails around $200)

So Dennis brought the working man's Johnnie Walker. Don, never one to turn away a drink, didn't seem to mind. The Red Label is quite popular for mixing with Coca-Cola and they are even being offered together in a limited edition can. At our Boi na Braza dinner, we drink the Red Label on the rocks, with a splash of guarana soda, with our salad course.
The soda sweetened the scotch but there was still a nice light peat
flavor on the finish once the sweet faded.

Based on Johnnie Walker press materials, more than 33 million bottles of Johnnie Walker were purchased in 2004 and Johnnie Walker Black Label seems to be the most popular, with approximately 43 glasses of Johnnie Walker Black Label enjoyed by consumers each second. We occasionally have Black Label in our house, as Kevin sometimes purchases it as an "everyday scotch." 

Overall, great episode and great product placement for Johnnie Walker.

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Posted by Michelle at 12:18 pm in Mad Men Monday, Pop Culture, Scotch & Whiskey, Television | Permalink | Comments (4)

4 Responses to “Mad Men Mondays: Johnnie Walker Red”

  1. Tom Mansell says:

    i like this “mad men mondays” feature. wish they drank more wine though :)

  2. Michelle says:

    I wish they drank more wine too. I think I once saw Betty order a “glass of red” and earlier this season, but before I started the series, a specific bottle of French was ordered. That’s about the extent of what I’ve noticed as far as wine.

  3. Jen Ludwiczak says:

    I love this post – Mad Men is one of my favorite shows! I thought for sure that Don would have to make a little visit to Sally’s teacher while Bette was in the hospital. Thank goodness for Dennis and Johnnie Walker for keeping Don right where he should be(-;

  4. [...] I don’t know the first thing about scotch, so I turned to my scotch-drinking husband. According to Kevin, Macallan is a Highland scotch, so there isn’t as much peat as a scotch from Islay. (Islay scotch makes my house smell like a swamp.) Macallan is a nice and smooth whiskey, still available today at a very high price point. Believe it or not, you can read more about scotch on our site: Jameson, Laphroaig, and Johnnie Walker. [...]

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