It's time for our latest installment of Mad Men Monday. Last night on everyone's favorite retro television show, Betty had the baby. Back then, the guys stayed in the waiting room the whole time. I have to admit, I'm surprised Don even stayed and didn't head to the office until he officially had a son.
However, he did wait and in the process, he met Dennis, a prison guard. If it wasn't obvious from the uniform, accent, and whiskey, I think they were trying to drive home a point that Don and Dennis were in slightly different social classes. And yes, I saw it reflected in the whiskey. Dennis brought a bottle of Johnnie Walker Red.
Johnnie Walker is a blended scotch whiskey that has been around since 1865, when it was Walker's Old Highland. Johnnie Walker Red Label, as we know it today, was introduced in 1909. If you're not familiar with your whiskey, Johnnie Walker comes in different levels (and prices) that are denoted by the label.
About a year ago, Kevin and I were invited to a Johnnie Walker dinner at Boi Na Braza. While I didn't enjoy the restaurant, I did enjoy the whiskey. We got to taste through the entire portfolio, including the Blue.
The label spectrum is as follows, per Wikipedia. They get more expensive as you head towards Johnnie Walker Blue.
So Dennis brought the working man's Johnnie Walker. Don, never one to turn away a drink, didn't seem to mind. The Red Label is quite popular for mixing with Coca-Cola and they are even being offered together in a limited edition can. At our Boi na Braza dinner, we drink the Red Label on the rocks, with a splash of guarana soda, with our salad course.
The soda sweetened the scotch but there was still a nice light peat
flavor on the finish once the sweet faded.
Based on Johnnie Walker press materials, more than 33 million bottles of Johnnie Walker were purchased in 2004 and Johnnie Walker Black Label seems to be the most popular, with approximately 43 glasses of Johnnie Walker Black Label enjoyed by consumers each second. We occasionally have Black Label in our house, as Kevin sometimes purchases it as an "everyday scotch."
Overall, great episode and great product placement for Johnnie Walker.
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