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Oct 05

Mad Men Mondays: Asti Spumante & Moscato d’Asti

Last night our favorite couple took a whirlwind trip to Rome during a hot summer at home. When Betty first arrives at her table, looking all Audrey Hepburn, she orders (in fluent Italian), a glass of Asti Spumante.

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The first thing into my head is the jingle from when I was a little girl: "Martini & Rossi Asti Spumante, a celebration in a glass." I searched all over The Internets and could not find that ad anywhere (although I was highly amused by a few Angie Dickinson, Burt Bacharach, and Jaclyn Smith Martini & Rossi ads). I did find one with the right attitude though:

Are you done laughing now? I laugh nonstop every time I watch it. And don't you just want to break into the jingle there at the end?

Thanks to years of ads like the one you just watched, Asti Spumante gets a pretty bad rap, and in fact, most of it is mass produced. Betty should have ordered a Moscato d'Asti.

Both Asti Spumante and Moscato d'Asti are made from the Moscato Bianco grape and come from an area to the south of the town of Asti in Piedmont, Italy. How is Moscato d'Asti different? Well, aside from smaller production, Moscato d'Asti is lighter, more fizzy than bubbly.  

Additionally, the production process is different. After all, there's more fizz than foam in a Moscato d'Asti. When making our moscato of choice, the winemakers stop the fermentation earlier than they do with a Spumante. The result? Less sugar is consumed by the yeast, so you get a sweeter, low alcohol wine.

A Moscato d'Asti is a drink-now sort of wine, tasting fresh and easy. It's a perfect light summer drink, for instance. And of course, perfect if you're in Rome in August.

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Posted by Michelle at 2:56 pm in Knowledge, Mad Men Monday | Permalink | Comments (1)

One Response to “Mad Men Mondays: Asti Spumante & Moscato d’Asti”

  1. I do so love your Mad Men mondays! Thanks for bringing us back a few years;-)

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