This is the one of several recurring posts from David Lazarus about the intricacies of opening and running a wine shop. David’s posts will appear on Wednesdays.
Things are starting to settle into a routine. We closed the books on our first month and I was very pleased with how we did; sales figures surpasses what I had anticipated. We must be doing something right!
There have been loads of year-end deals from the wineries and I have been bringing in the ones I think are the best bang for the buck. Our tastings continue to be well attended and I even figured out, thanks to Michelle how to add up to date info to our calendar of events on the web site. Thanks Michelle! We have planned some fun tastings through Thanksgiving and have more treats on the drawing board before Christmas.
Though most things are going well, I am still fighting with our POS system and the company I paid to set it up. I have made it through about half of the inventory, as far as cross checking what is entered into the computer. It will be a joy when this is done and functioning as it was intended. Construction on the store is almost finished for now and things are looking very nice. We may soon move our wine pouring station into the future tasting room and wine bar.
All and all for our first month-plus, I am thrilled with how we are doing. People are responding well to our marketing technique and my concept of a wine store and we have had a number of repeat customers. Knock on wood things are going well and hopefully as winter settles in and the holidays progress they will only get better. Thanks again to all of you who have helped to make this venture a success this far!
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