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Aug 09

Mad Men Monday: One Bourbon, One Scotch, One Beer

Don has always been a bourbon man and if you look closely in the background at Anna’s place, she has a bottle of Wild Turkey on her bar. Wild Turkey, the brand, was created in 1940 on a turkey hunt. The 80 proof version was introduced in 1974.

Don will drink anything in the whiskey spectrum, I swear. It doesn’t matter if it’s low-end whiskey or high-end scotch. I tried my best to get a good look at the bottle he drank with Lane. Across the Internets, speculation is that it’s a bottle of scotch, most likely 30-year old Macallan.

I don’t know the first thing about scotch, so I turned to my scotch-drinking husband. According to Kevin, Macallan is a Highland scotch, so there isn’t as much peat as a scotch from Islay. (Islay scotch makes my house smell like a swamp.) Macallan is a nice and smooth whiskey, still available today at a very high price point. Believe it or not, you can read more about scotch on our site: Jameson, Laphroaig, and Johnnie Walker.

Don also doesn’t discriminate against beer. Both in the comedy club and in the bar with Anna, beer was the libation of choice. I know Budweiser was the preferred beer on this show last season, but I’m not sure what they’re drinking this season – whatever is on draft, I suppose.

While Anheuser-Busch was still the number 1 brewer in the ’60s, there were a lot more regional beers. Locally, you could easily find things like Hudepohl, Schoenling, and Wiedemann. Schlitz was big in Indiana, National Bohemian in Baltimore, Narragansett in New England, and so on. Since then, it is more the craft beers that have become regional, although there are still a few (such as Yuengling and Fat Tire) that hold tight to their regions.

As for the show, well, I think they are seriously focusing on character development this season. It’s definitely darker and slower in season 4, but I’m okay with that. I would like to see a little more of what is happening with Betty, and a lot more of what is happening with Joan and Peggy. There were no creepy children in this episode. In fact, the thing I found the creepiest? As soon as they introduced Anna’s niece, I knew Don would hit on her.

What did you think of episode 3?

Top and bottom photos from the
AMC Mad Men Season 4 Photo Gallery

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Posted by Michelle at 1:49 pm in History, Mad Men Monday, Television | Permalink | Comments (2)

2 Responses to “Mad Men Monday: One Bourbon, One Scotch, One Beer”

  1. Sadly enough, yes I am going to say it, I have…gasp..never seen Mad Men! I know, where have I been right? What channel and what time does it come on? I think that I have simply been working too much to know since my hours of getting to the hotel vary too greatly!

    I do have to say that I love the way you took a tv show and totally used it to talk the details and behind the scenes of the liquor/beer/wine in the show. Brilliant and no wonder your blog was voted best.

    Take care,

    Christina http://bit.ly/aQY23g


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