The folks at Mad Men are making it hard for me to write this weekly column. I blame the marketing folks who have turned Don from a bourbon and rye drinker into a Canadian Club drinker this season. It does seem to be the drink of choice in his office.
I do realize that Pete ordered a Dewar’s on the rocks, but do you really want me to struggle through scotch again? Instead, I noticed an ad go by for the Mad Men Cocktail Couture iPhone app. Well, I don’t have an iPhone, but I have an iPad, so I downloaded it and started to play.
The app is restricted by age, so keep that in mind. Can’t have the kiddies downloading the cocktail guide, you know. It is a cocktail guide, but it’s also a game.
You get one “drink” for free – Betty’s vodka gimlet. The point of the game is to mix the drinks, including shaking your iDevice and pouring, using the correct amount of each ingredients. The novice level pretty much tells you what goes into the drink and then you just need to remember. The expert level expects you to know. (So, Molly and Josh, you guys better rock at Expert level of this game.)
I like that the game tells you where or who to associate the drink with in the show. For instance, Betty has had a vodka gimlet when out with Don and when she went to pick up a guy in a bar.
In order to score points you have to use the accelerometer in the phone to pour the exact amount of vodka, which is fun. If a shaker is required, you have to shake the phone, and so on.
At the end of it all, assuming you have made a successful cocktail, you can tip your iDevice and “drink” your creation.
The game really is fun and it does include recipes, which could be useful on the spot, but off the top you can only access the vodka gimlet. To view and play the 20 other cocktails (including a Manhattan, Tom Collins, and Old Fashioned), you need to pay $1.99. I have mixed emotions about this. In essence, you’re paying AMC and iTunes $1.99 to be marketed to. On the other hand, if Don Draper were working for Ogilvie or BBDO in 2010, he’d probably think that was a great idea. It does sort of work with the show.
As far as the show last night, I’m rooting for Peggy. I rather like that she’s stumbling into 60s era “fun” New York and is seeing a little more of what’s out there beyond a husband, kids, and house in the suburbs. Allison? Well, she should have known better than to even assume there was a chance with Don. Let’s just cross our fingers that she isn’t pregnant. Why can’t all of the office girls be as in control of themselves as Joan? Finally, I sort of miss Betty. There’s a certain brand of evil that she has mastered and I miss seeing it. Based on next week’s show, she may be back in the picture a bit. What did you think of last night’s episode?
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