Don has always been a bourbon man and if you look closely in the background at Anna’s place, she has a bottle of Wild Turkey on her bar. Wild Turkey, the brand, was created in 1940 on a turkey hunt. The 80 proof version was introduced in 1974.
Don will drink anything in the whiskey spectrum, I swear. It doesn’t matter if it’s low-end whiskey or high-end scotch. I tried my best to get a good look at the bottle he drank with Lane. Across the Internets, speculation is that it’s a bottle of scotch, most likely 30-year old Macallan.
I don’t know the first thing about scotch, so I turned to my scotch-drinking husband. According to Kevin, Macallan is a Highland scotch, so there isn’t as much peat as a scotch from Islay. (Islay scotch makes my house smell like a swamp.) Macallan is a nice and smooth whiskey, still available today at a very high price point. Believe it or not, you can read more about scotch on our site: Jameson, Laphroaig, and Johnnie Walker.
Don also doesn’t discriminate against beer. Both in the comedy club and in the bar with Anna, beer was the libation of choice. I know Budweiser was the preferred beer on this show last season, but I’m not sure what they’re drinking this season – whatever is on draft, I suppose.
While Anheuser-Busch was still the number 1 brewer in the ’60s, there were a lot more regional beers. Locally, you could easily find things like Hudepohl, Schoenling, and Wiedemann. Schlitz was big in Indiana, National Bohemian in Baltimore, Narragansett in New England, and so on. Since then, it is more the craft beers that have become regional, although there are still a few (such as Yuengling and Fat Tire) that hold tight to their regions.
As for the show, well, I think they are seriously focusing on character development this season. It’s definitely darker and slower in season 4, but I’m okay with that. I would like to see a little more of what is happening with Betty, and a lot more of what is happening with Joan and Peggy. There were no creepy children in this episode. In fact, the thing I found the creepiest? As soon as they introduced Anna’s niece, I knew Don would hit on her.
What did you think of episode 3?
Top and bottom photos from the
AMC Mad Men Season 4 Photo Gallery
What? Sort of a weird combination isn’t it?
A couple of weeks back, I had my first visit to Rabbit Hash on the back of a friend’s bike as we rode in the 2nd Annual Krystal Pepper Memorial Scholarship Poker Run. I fell in love with the place … of course, a hundred Harleys everywhere helped a bit with the ambiance.
If you haven’t been to Rabbit Hash, it’s hard to explain. It’s small, old-timey, full of character, and apparently home to a rather liberal-walk-around-the-street alcohol policy. Everyone was friendly. There was a cop stationed on the porch of the General Store, but we figure he was there to combat stupidity (don’t go falling into the river) as opposed to breaking up fights. I know they occasionally have rockabilly concerts at the store as well. In Rabbit Hash you can generally get burgers, hot dogs, beer, and now … wine.
I had noticed where the wine shop was going to open. I mean, there are only about 4 or 5 buildings, so it wasn’t hard to miss. The stairs leading up to the second floor shop read off different types of wines, including fruit wines. When I found out today that Curtis Sigretto of Elk Creek was opening the shop, I wasn’t surprised. Elk Creek is actually the perfect winery for that spot. Why? They offer more than just vinifera. By offering the fruit wines, they’ll appeal to a wider base of consumer.
Now, almost everyone around here has heard of Rabbit Hash (I’m pretty sure they’ve got a large marketing budget) and of course, they’re famous for their mayor. Elected in 2008, the current mayor is an adorable red and white border collie named Lucy Lou. It looks like Elk Creek is going to bottle several special editions of their wines with the dog on the label – yep, the Rabbit Hash branded wines will be called Mayor’s Select.
According to Cincinnati.com, the new wines aren’t all ready yet, but will be soon. The store itself opened July 25. The article goes on to quote Curtis as having some big plans,
There are plans to have a Rabbit Hash wine club and there is talk about having a Rabbit Hash wine festival, according to Sigretto.
“The Rabbit Hash wine festival will feature and celebrate Kentucky grown grapes and the processing of Kentucky owned vineyards and wineries,” Clare said.
Store hours are 11-7 pm, Thursday through Sunday, and hours may change for special events.
Editor’s Note: Elk Creek Winery is a frequent advertiser on this blog. At the time of this publication, they are not running an ad. In the interest of full disclosure, they have also been a past social marketing client of mine, although not for several months. I generally try to avoid writing articles that involve my advertisers or clients. This is, however, news and not a review, and the dog is cute.
Do you tweet?
I tweet. You can find me under my professional moniker of @writetechnology. I’ve been tweeting since the very beginning (I have Early Adopter Syndrome). Lately my tweets have been sparse, as I’ve been putting together a failing class reunion (failing!) and all my attention has been on Facebook. Apparently I don’t do well at handling both at the same time when one is full throttle.
That said, as soon as this reunion business is over, I’m taking a much needed break from my personal Facebook page (and seriously thinning my friends list), and heading back to Twitter. It was always my first love anyway.
Earlier in the year, Twitter announced that they are working with CrushPad to create a Twitter-branded wine called Fledgling. I have my own suspicions as to why they decided to do this, based in part on the wine leanings of a now-former employee of Twitter. Regardless of why they did it, proceeds from the wine go to charity.
Crushpad is a cool place. Located in Napa, they provide grapes from both California and French vineyards. They also give you a wine maker and associated team and a complete winery that focuses on small lots of wine. Crushpad provides grapes from top California and Bordeaux vineyards, an industry-acclaimed wine making team, and a state-of-the-art winery 100% focused on making wine in small lots. It’s a brilliant idea, making it possible (and affordable) for people like you and me – or more likely a group of people like you and me – to create their own wine and label. It’s not a one-bottle-at-a-time thing. It’s your own winery.
As for the Twitter wine, for each bottle that you purchase, $5 goes to help Room to Read, a children’s literacy organization that works worldwide. Fledgling sales, in particular, will help promote literacy in Uttarakhand, India.
Both a Pinot Noir and a Chardonnay are available. I pre-ordered a bottle of the Pinot Noir. Bottles cost $20, but shipping (at least to Ohio, where I imagine they are pulling strings and working around the system) is a whopping $20 as well. Because I really wanted to try this wine – and I wouldn’t expect a charity wine to provide press samples – I went ahead and ordered it in spite of the shipping charge.
Okay, so Twitter announced this months ago. Why am I bringing it up now? They’re bottling on August 25 and shipping out soon after. Go order your bottle of Fledgling and support a great cause. And of course, you can tweet about it later!
Follow Fledgling Wine on Twitter (of course).
For 71 years, Gallup has been tracking the number of Americans who say they drink alcohol. The latest poll results were released the other day and currently 67% of US adults say they drink alcohol. This is a slight increase over last year and apparently the highest recorded since 1985.
Favorite beverage? Sorry wine folks. Beer is apparently the #1 choice, followed by wine and then liquor. Interestingly, wine was the #1 choice in 2005. I blame the recession – beer is, after all, “recession champagne.” Wine still wins a little, as the #1 beverage choice among women and older Americans. Guys, younger drinkers, and (here you go), those in the midwest still prefer beer – just like the marketing tells us.
There are some other interesting tidbits thrown into the mix, including that those who seldom or ever attend church are more likely to say they drink in comparison to those who don’t get up early on Sundays. Additionally, those with no religious identity, Catholics, and non-Christians are more likely to drink than Protestants. Huh.
Finally, the report lets us know that the recession may not be the reason for the increase in drinking. Of poll respondents who earn less than $20,000 per year, 46% say they drink. However, 81% of those who earn $75,000 or more say they drink.
View the Gallup results and survey methods (pdf).
Image from Gallup
I had trouble coming up with a theme for this particular Mad Men Monday. Sure, there was a bar or two filled with alcohol and Roger had Smirnoff on his. (Did you catch the Smirnoff ad?) I even debated on offering up a recipe for eggnog, but I can’t really get into the holiday spirit just yet.
Really, what I saw going on in this episode was a series of overindulgences. Keeping in mind that I’m all for indulging yourself, but between the smoking and the drinking … wow. This episode took a couple of vices to a new level.
Peggy herself summed up this episode when she was brainstorming copy for Pond’s, “Indulge yourself.”
Overindulging was everywhere. Even in the meeting with the good marketing doctor and the staff, Harry rather overindulged in the cookies. The counterbalance to the episode was the return of Freddy who is a bit of a caricature of himself, with all his comments to Peggy and the way he blatantly took over her desk. But he’s not drinking and is obviously very involved in AA.
Which brings us to Roger, doesn’t it? Roger took the Pond’s client out to lunch and apparently got the client hammered (as well as himself), not realizing the client was a recovering alcoholic. It makes you wonder about our cast a bit. Roger was hammered at lunch, and followed it up with drinking some Maalox. Hammered again at the holiday party and picked himself up the next morning with some hair-of-the-dog. Yep, the morning after the party, Roger was walking around with vodka on the rocks. Now, I suppose that could have been water, but what do you think? I like Peggy’s comment after Roger’s lunch: “Can you believe that’s his job?”
Then there is Don, who had to be helped into his apartment two nights in a row by two different lovely ladies. (I bet Phoebe plays a bigger role in his future, don’t you think?) But he was bordering on a bit pathetic in this episode.
Perhaps because of a YouTube video I came across this week (embedded below), I was also hyper-aware of the overindulging in cigarettes in this episode. Of course, Lucky Strike is 69% of their business (including Pond’s), but Lee showed up to the party drunk and proceeded to encourage the overindulgence, delivering everyone a giant box of Lucky Strikes for Christmas. The office party was literally a haze of cigarette smoke. And I have to worry that Don is eventually going to pass out cold with a cigarette in his hand and burn down the entire apartment complex.
In this episode the entire office overindulged, which is fine. Christmas parties tend to bring that out in people. We all know I’m fine with overindulging a bit, and at least no one was driving in this episode. But wow … I really have to worry about some of the characters – Don, in particular, is obviously drinking himself into oblivion to forget. Roger is more subtle, sometimes, but still quite the drunk.
One final thought. Sally was a lot less creepy this episode, and a lot cuter. But goodness, Glenn the Uber-Creepy kid down the street is back and he’s taken his own brand of creepy to a whole new level. I get that they’re bonding over the divorce and things. I know it’s hard for them. But still … Glenn is going to undoubtedly end up in prison before he’s 18. *shudder*
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