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May 11

MicroWines Changes its Business Model

I got an email this morning that grabbed my attention. Microwines in Kenwood, a wine shop known for its open tasting table and its often unique selection of wines, is making some drastic changes. They will be open “most” Saturdays from 12-5 pm and by appointment only. They will also be increasing their internet ordering, which means they’re “increasing communication”  - more email! (Just what I wanted … I’m three months behind as it is.)

I could speculate on why they are making this drastic change – we all could – but I don’t know the real reasons. Here is their letter, as received in my own inbox:

microWINES is updating its model!  For the past six years, microWINES has been delivering cutting edge wine retailing, entertainment and educational experiences in a unique setting.  Our global portfolio of small production wines from around the world is well selected and much appreciated by all our loyal customers.  Like most retailing today, many of our customers now call in orders, browse our web site and e-mail orders for ultimate delivery, and follow us on Facebook, twitter and other social media sites.  microWINES will seek to enhance these methods of reaching our customers to further improve your wine acquisition experience.  We will retain physical store hours at our unique wine lifestyle venue (7292 Kenwood Road Cincinnati 45236), but on a limited basis (most Saturdays 12 – 5 and by appointment).  This will allow our customers to continue to choose an unequaled in store experience and take advantage of our ability to host the most unique wine themed events in Cincinnati.  We will increase communication with you regarding great new wine discoveries and planned events via electronic communication.  I have personally studied and developed a passion for wine over the past 25 years and I very much look forward to enhancing your education and enjoyment of wine in the years to come.  Please look for further updates on: www.microwines.com and please send us your wine stories, interests, buying requests and event interests: info@microwines.com

Come in this Saturday (May 14th 12 - 5) to discuss our new concept with the owner!

Thank you for your continued loyalty and interest in microWINES!

All the best,

Paul Jantsch

Owner – microWINES

 

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Posted by Michelle at 7:59 am in Cincinnati, Wine Shops | Permalink | Comments (8)

8 Responses to “MicroWines Changes its Business Model”

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  8. Dan says:

    Interesting. Marketing has become a whole new beast with the rise of social media. Curious to see how business changes and develops.

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