A couple of weeks ago I received a special delivery. ALDI sent three bottles of wine to my doorstep. Nicely packaged in a re-usable grocery bag, each bottle in its own padded wine sleeve.
The press release that accompanied the delivery touted ALDI’s line-up of award-winning international exclusive wines, all at bargain prices.
I didn’t even know ALDI carried wine. According to the release, selections include Beverage Testing Institute 2011 World Wine Challenge Winners, Wine Spectator Best Values and Wine Enthusiast Best Buys. Here’s what I received:
Most of ALDI’s wines are priced at $4.99 or less. I checked ALDI’s web site and only select locations carry wine – most of the Ohio stores do.
Excellent PR idea, by the way. Great way to build awareness and word-of-mouth.
Wine Competitions Wine Book Club (WBC) Wine Judging Reviews Readings Whiskey Watch France Games Weblogs Wine Clubs Books RIP Repost WBW #65 Wine Glossary Wine Maps TasteCamp Web/Tech Marketing Uncategorized Legislation Recipes Florida Recession Wine Meet the Winemaker Greatest Hits Drink Pink! (BCRF) Holiday Current Affairs Television Spirits Photos Wine Shop Wednesday Contests Scotch & Whiskey History Disney Wine Tech Food and Wine Pairings Mad Men Monday Guest Writers Pop Culture Food and Drink Wine Blogs Knowledge Entertainment Dinner and Drinks Life Charity Benefits News Beer-Guy.net Special Events Beer WBW Local Wineries Cocktails Wine Shops Restaurants Travel Wineries Wine Notes Wine Events Weekly Cincinnati Wine Events Wine Misc Local Tastings Cincinnati