A couple of weeks ago I received a special delivery. ALDI sent three bottles of wine to my doorstep. Nicely packaged in a re-usable grocery bag, each bottle in its own padded wine sleeve.
The press release that accompanied the delivery touted ALDI’s line-up of award-winning international exclusive wines, all at bargain prices.
I didn’t even know ALDI carried wine. According to the release, selections include Beverage Testing Institute 2011 World Wine Challenge Winners, Wine Spectator Best Values and Wine Enthusiast Best Buys. Here’s what I received:
Most of ALDI’s wines are priced at $4.99 or less. I checked ALDI’s web site and only select locations carry wine – most of the Ohio stores do.
Excellent PR idea, by the way. Great way to build awareness and word-of-mouth.
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