On Monday, I spent some time talking about Piper-Heidsieck. My thanks to Eric who sent me an image of a beautiful vintage poster of a Piper-Heidsieck bottle. It’s so appropriate considering Mad Men is set in the world of advertising. This print ad is from 1953, displaying the 1949 vintage. The bottle is appears identical to the one Pete opened in Sunday’s episode. If indeed it was a 1949 vintage, I have no doubt it cost our fictional character a fair amount of his fictional 1960s dollars. I bet it tasted pretty darned good though.
One item I’d like to point out about the above ad is that the bubbly is poured into a regular wine glass and not a champagne flute. Now, maybe the good folks at Piper-Heidsieck can shed some light on that choice for me. In fact, the classic tulip shaped champagne flute was in wide use by the 1930s. However, a lot of people were still using the champagne coupe, from the late 1800s. (A myth states the coupe was molded from the breast of Marie Antoinette.) In fact, in 2009, we found the characters of Mad Men enjoying some Veuve Clicquot in coupes.
To end on a note of utter whimsy, you’ll notice there is a miniature circus, including a rather talented giraffe, taking over the ad. Piper-Heidsieck is a Champagne House that’s always been slightly unconventional, even when everything was conventional in the 1940s and ’50s. In 2008 they embraced their inner Lewis Carroll and released an upside-down bottle designed by Viktor & Rolf. If you were feeling exravagant, you might also pick up an upside down ice bucket and flutes.
For this post we again welcome Jay Erisman, our favorite instructor from The Party Source EQ Center and quite the wine and spirits expert. This is actually part 2 of a 2-part Mexican adventure he took in 2007 (part 1).
Tequila country did not prepare me for the Del Maguey Single Village Mezcal producers in Oaxaca. Del Maguey mastermind Ron Cooper took me on a four day tour of Oaxaca. From village markets where we feasted on things like pit roasted goat (and—bonus!—the blood of the goat, cooked in the stomach with mint, swear I’m not making this up), to cutting edge restaurants in Oaxaca City, I was immersed in the most vibrant, colorful culture I’ve ever experienced.
I was acquainted with the traditional production methods used by such Mezcal masters as Paciano Cruz Nolasco of San Luis del Rio.
To actually see these distilleries operate with technology that was virtually pre-industrial was totally amazing. The techniques are positively pre-industrial, such as roasting the maguey in an earthen pit of smoldering wood and hot rocks for up to three weeks, and crushing the cooked plants with a mule-powered stone. Señor Nolasco harvests maguey plants (a relative of the blue agave used for Tequila) from very high hills, in his very high village, at the end of a very bad road. (Paciano is a Mezcal maker, a palenquero, but this generous, forward-thinking man is training his daughter to become a palenquera, possibly the first female Mezcal distiller.) The term “rustic” does not do justice to his distillery, hugging the dusty banks of the rio amidst a cluster of banana trees, vines and lizards. His Mezcal might offer the single most complex aroma of any spirit I sell, a kaleidoscope of smoky earth, pineapple fruits and mountain herbs, citrus leaves and rinds, black and white pepper and more. Nosing a glass of San Luis is like approaching the event horizon of a black hole; inevitably, it pulls you in, and you’re done for.
In the village of Minero, Florencio Sarmiento uses two stills made of clay and bamboo from a unique design of ancient Chinese origin.
Florencio’s distillery is also the only one I saw that used electricity, with a small pump circulating cold water to the internal condenser bowls in his far-out stills. The resulting Mezcal cuts across the palate like a lightsaber, with a breathtaking citrus intensity.
Like El Tesoro, all Del Maguey Mezcals are 100% natural with no added flavors or chemicals used in production/ On top of that, these Mezcals possess full organic certification. Having been there, I can better appreciate where the potent, smoky flavor of these Mezcals comes from. If they are drop for drop the most intensely flavored spirits in The Party Source, surely that reflects the rugged land—and the hand of the maker—from which they spring.
– Jay Erisman
Photos © Jay Erisman 2007-2010
View part 1 of the Mexican adventure – Tequila.
For this post we welcome Jay Erisman, our favorite instructor from The Party Source EQ Center and quite the wine and spirits expert. This is actually part 1 of a 2-party Mexican adventure (part 2 appears tomorrow).
My 2007 tour of Mexico will last forever as one of the great cultural experiences of my life, filled with warm and friendly people, fantastic food and a colorful aesthetic sensibility everywhere we turned. But for sure the highlights of the trip were the distilleries. From finding the flat-out Best Tequila Distillery to mind-bending tours of four single village Mezcal producers, I found the state of this Mexican art to be perhaps the most traditional of all the spirits in the world.
Shortly after meeting Carlos Camarena*, I decided he is a really cool guy. The passion he holds for his ultra-traditional El Tesoro 100% Agave Tequila comes burning off him like the steam that fires his old-fashioned agave ovens. Working the La Alteña distillery in his father Don Felipe’s footsteps, Carlos does things with Tequila that other distillers would consider insane.
Carlos’ estate-grown blue agave plants are the ripest in the industry, covered with brown spots like a banana.
The workers laboriously trim by hand the part of the male plant that creates bitter flavors in the finished product. (Hmm. Bitter male parts. There’s a joke in there somewhere.)
He persists in crushing the cooked agave—which are baked three days in brick ovens—with a giant millstone (as opposed to a modern mechanical shredder).
Unlike nearly all other Tequila producers, Señor Camarena ferments his agave totally naturally, with no added chemical fermentation accelerators. He then distills the fermented juice with the agave fibers for added flavor, in pot stills so small they could fit in the back of a van.
All this obsessive attention to detail leads to the most flavorful Tequila I’ve ever had, bar none. El Tesoro has a crackling intensity, a sustain, a hang-time in the mouth that simply outclasses other Tequilas. You don’t just get stony, mineral, earthy flavors—you get a faceplant into the red highland Tequila soil. You don’t just taste green bean—you get the snap of the bean, the juice of cucumber. The difference between El Tesoro and other Tequilas is like the difference between normal and high-definition TV. The operative word is clarity.
*I’m pleased to say there is another Camarena-crafted Tequila on the market. (No, not the “Camarena” brand owned by Gallo; that’s made by Carlo’s cousin from another branch of the family.) Carlos’ brother Felipe joined forces with a Tequila ambassador Tomas Estes to create Tequila Ocho, which takes the Camarena family estate-grown agave to its logical conclusion. Ocho is a single vintage Tequila, chosen each year from only one agave field. Ocho reveals the terroir of an agave field very much like the cru system in Burgundy reveals the truth of Pinot Noir. I’ll write more about Ocho another time, but suffice to say that Felipe’s Ocho surpasses even Carlo’s El Tesoro, with the fattest, ripest, most glisteningly fresh and viscerally thrilling Tequila I’ve ever had.
– Jay Erisman
Photos © Jay Erisman 2007-2010
Want to know more about Mezcal? Tune in tomorrow morning for the conclusion of Jay’s adventure and a primer on Mezcal.
My huge thanks to everyone who came out to my “Hot Chicks” tasting this weekend. It was great talking to all of you and of course, thanks so much for reading!
I was amused that with a selection of female winemakers and hot chicks on labels, it was the hot chicks on the labels - both from Washington state – that won the day. I would say that my top seller was probably the Kung Fu Girl Riesling, followed by the Airfield Estates Bombshell Red. The lovely pink Domain Carneros Cuvee, named for Madame de Pompadour, was also fairly popular (albeit a little more expensive).
The Washington riesling seemed to be a surprise to everyone. It is a fruit-forward, bright riesling, but it’s not overly sweet. That said, so many people were afraid to try it, convinced that all rieslings are sugary syrupy things. So let’s clear that up a little.
I blame Blue Nun for the sugary, syrup reputation that riesling seems to have. Now, when a riesling comes from some where other than Germany, you’re a little hard pressed to identify how dry it might be. Cross your fingers that they mention it in the label description. But those Germans? They’re helpful when it comes to identifying the sweetness in your glass.
You’ll notice three words attached to the German wines – Kabinett, Auslese, and Spätlese. The highest quality wine category in Germany is QmP, and it is divided into subcategories.
Kabinett wines must contain minimum amounts of natural sugar (around 17-21% sugar by weight), depending on the region and the variety. These are the lowest minimums for QmP wines, and these wines are therefore usually the driest and least expensive.
Spätlese is German for “late picking.” It refers to grapes that are selectively picked at least 7 days after the main harvest. Because such fruit is riper than the grapes from the main harvest, it contains more sugar and produces wines that are rich and sweet. The natural sugar must attain around 19-23% sugar by weight.
Auslese is German for “selection,” used to describe specially selected grapes that are hand-picked and pressed separately from other grapes. The natural sugar content of the grapes must reach around 20-25% sugar by weight. Auslese grapes are sometimes subject to botrytis (the noble rot, so to speak) to make them sweeter.
I know it’s hard to remember. I’m working on some sort of mnemonic that will make it easier.
Another tip with rieslings? Don’t drink them too cold. Really, this applies to most whites. Yes, you should chill them. But if you over-chill, you’re missing out. They always warm up a little and bloom with flavor. So keep that in mind with whatever riesling you’re drinking – your refrigerator might just be a little too chilled for the right flavors to emerge.
Happy Anniversary everyone! It’s the 76th anniversary of the Repeal of Prohibition and the 18th Amendment with the ratification of the 21st Amendment. (Ooo! A history lesson!)
There was much celebrating on Dec 5, 1933, as seen in this fantastic newsreel:
You now have another reason to officially celebrate today. Get out there and drink some wine!
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