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Jun 09

Dream Job: I Need Your Help to Get It

What a week!  First the redesign, then the Cincinnati.com news. Now I've got one more bit of news, but this one requires YOUR help. A lot of your help.

You don't have to donate anything except about a minute of your time to click on something safe. I think you'll get a chuckle out of the whole thing too.

Murphy-Goode Winery is offering a 6-month, $60,000 position to someone who wants to promote the winery via social media. They'll even provide you with a rent-free home in Healdsburg. Seeing as how I'm a wine blogger and a social media consultant, it seems amazingly up my alley. I want this job. Really bad.

In order to get this job, I had to create a 1-minute video. I thought about embedding it below, but really, I want to drive you to the site to vote. You get a screen cap instead.

So many people seemed to just sit and talk about wine. I think wine is part of the job, but understanding social media and marketing is more important. So I tried to tell a story, and I used the Wizard of Oz to do it. Of course, it's also an excuse to dress up like Dorothy.

WinemeDineme readers will notice a guest appearance by Julie as the wonderful Glinda the Goode Wine Witch. The video was shot at Harmony Hill, so my HUGE thanks goes out to Bill, Patti, & Evan for letting us traipse through the vines and borrow their dog. Kevin, his brother Steve, and Steve's girlfriend Sarah round out the cast. Filming was done by recent foodie blogger, Bryan.

I created an accompanying web site at http://www.rainbowgoode.com.
It's fun because it hosts the extended version (after all, it's hard to
tell a story in a minute) and the blooper reel. The blooper reel still
makes me laugh. Dogs are fun to work with ..

On the RainbowGoode site, you can view the various ways I'm trying to market the video, trying to drive votes. I am using every bit of social media I think is relevant – from my LinkedIn groups to this blog, from Facebook to Twitter. I picked up some Google AdWords and grabbed some bit.ly URLs. I'm amazed at the things that were available still.
I'm also not discounting traditional media, sending press releases to everyone I can think of. Want one?

I'd love to make the Top 50 folks, and hopefully, the Top 10. At the very least, maybe I'll land a social media job of some sort from all this effort. But in order to do any of that, I need your votes.
The contest ends June 19, so vote soon, vote often, and tell your friends!

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Posted by Michelle at 2:49 pm in Local, Marketing, News, Pop Culture | Permalink | Comments (2)
Jun 09

… That’s Fit to Print

Today I've got two big things to announce, so we'll start with the new partnership. I'm happy to say I've entered a partnership with Cincinnati.com and the Cincinnati Enquirer as one of the first members of their blogging network.

Julie and I met some folks from Cincinnati.com when we spoke several weeks ago at a Cincinnati Women Bloggers session. Cincinnati.com has been really reaching out to embrace social media in the last two years, and from my perspective, a partnership seems like a great way to drive new traffic. Julie and I will both be featured on the Living, Blogs, and Food pages. We've got other big ideas cooking with Cincinnati.com, so it should be an exciting year.

Now, in case you're worried, I haven't "sold out" to the Enquirer. You'll always find me at wine-girl.net. There's a badge over in the far right column of the site showing that I'm in their blog network, but that's it. That's the only change, except hopefully we'll see more readers and get some more conversations going in the comments.

For readers who are new, you can check out my policies and disclaimers.

  •  I'll always let you know when I get a free bottle, meal, or class.
  • Getting something free doesn't always mean I'll give it a good review.
  • I reserve the right to delete your comments if you are rude or crude or are a spammer.
  • I will still write what I want, when I want. Cincinnati.com isn't handing out story ideas or anything.

This is a fun new adventure. I look forward to meeting new readers and continuing the dialog with my loyal readers.



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Posted by Michelle at 9:01 am in Cincinnati, Local, News | Permalink | Comments (3)
Apr 20

Changes are a-comin’

Just a quick note to let you know you might be tripping over construction tools around here over the next 6 weeks or so. As we have time (outside of the "real" jobs), we're going to start re-designing this blog with the help of some of our talented graphic designer friends. We might even move to WordPress. Don't worry though – as long as you're getting here via wine-girl.net, you'll find us no matter where we are.

Our first two changes are rearranging the column layout a little (sort of like rearranging the furniture) and upgrading our happy face scale to have a little more depth and dimension.



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Posted by Michelle at 9:50 am in News | Permalink | Comments ()
Mar 17

Paella at Every Place


Remember that awesome birthday party I had where Hector, from Paella at Your Place, came to create amazing paella at my home?

Well, you can have some too. This Friday, Hector will be at Liquor Direct in Fort Thomas from 4-8 pm, cooking up a tasty paella right there in the middle of the store to accompany a Rioja tasting. Just Friday though – he won't be around on Saturday, so gather ye rosebuds paella while ye may. As always, tastings at Liquor Direct are free of charge.

Can't make it on Friday? On March 26, Hector will be dishing up a seafood paella to accompany a Spanish Whites tasting and class at The Party Source. Cost is $20 (includes a $5 gift card) and includes several wines, paella, 2-hour wine education session, and most likely some of that addictive Vermont sea salt butter.

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Posted by Michelle at 2:28 pm in Cincinnati, Local, News, Tastings | Permalink | Comments ()
Feb 27

Jim Beam Changes Bourbon

Hi everybody! This is our opinion of the Jim Beam Red Stag Black Cherry Infused Bourbon Announcement from February. You can also read our more recent review of how it tastes.

Breaking news in the wine & spirits world today, with the reviews popping up of Jim Beam’s Red Stag.

Wild Turkey American Honey started a trend that really needs to
stop. Now adding whiskey and honey to tea when I have a cold is a long
standing family tradition to help strengthen your immune system, so we do reach for the American Honey – with tea – when we’re sick.

Image from: The Bourbon Blog

With the announcement of Red Stag, a black cherry flavor infused bourbon, Jim Beam has done something that really should not have been done. I let cans of Beam and Cola slide. I even turned a blind eye to cans of Beam and Ginger Ale as some people prefer to mix their drinks. In fact, if Beam Distillers had decided to can the Black Cherry directly into the cola they might have had a product targeted at consumers who would want to drink something like this.

Sadly, Jim Beam makes some very nice bourbon drinks, Booker’s and Basil Hayden both jump to mind. This marketing ploy needs to stop before we have as many different flavored bourbons as we do vodkas.

My friend Jeff made the following simple 5 year plan for Jim Beam to regain the trust of bourbon drinkers:

Step 1: Discontinue this line.
Step 2: Apologize to loyal bourbon drinkers
Step 3: Don’t do anything this dumb for 5 more years.

If you disagree with Beam’s direction on this, please contact Jim Beam on their website here: http://jimbeam.com/contactus.aspx

– Kevin

Read the rest of this entry »

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Posted by Kevin at 4:18 pm in Beer-Guy.net, News, Scotch & Whiskey | Permalink | Comments (1)

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