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	<title>My Wine Education &#187; Wine Tech</title>
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	<link>http://www.wine-girl.net</link>
	<description>Exploring Cincinnati and the world of wine, one bottle at a time</description>
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		<title>Own Your Own Winery on Facebook</title>
		<link>http://www.wine-girl.net/2011/07/own-your-own-winery-on-facebook.html</link>
		<comments>http://www.wine-girl.net/2011/07/own-your-own-winery-on-facebook.html#comments</comments>
		<pubDate>Thu, 21 Jul 2011 20:37:36 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://www.wine-girl.net/?p=3115</guid>
		<description><![CDATA[Wines of Chile USA announced today the launch of their debut game on Facebook, Terroir Hunting, where users will be able to virtually run their own winery. The game will involve virtually harvesting the grapes, then bottling, selling and exporting your wines and finally having them rated by wine experts. Real Chilean winemakers will give users [...]]]></description>
			<content:encoded><![CDATA[<p>Wines of Chile USA announced today the launch of their debut game on Facebook, Terroir Hunting, where users will be able to virtually run their own winery. The game will involve virtually harvesting the grapes, then bottling, selling and exporting your wines and finally having them rated by wine experts. Real Chilean winemakers will give users tips along the way as their wine empires grow.</p>
<p>Terroir, which notes the special characteristics that geography, geology and climate bestow upon grape varietals is one of the most important aspects of producing quality wines. In Chile there are a range of terroirs that are beneficial to many different varietals. It is the winemakers’ job to know which region is best suited for a specific varietal and to continually seek out new and unexplored terroirs, thus the term terroir hunting. As you navigate through Terroir Hunting, you will also become an expert on terroir, the winemaking process as well as selling and marketing your own wine.</p>
<p>“We think wine enthusiasts will have a lot of fun with this game,” says Lori Tieszen, Executive Director of Wines of Chile USA. “Becoming a terroir hunter on Facebook gives people the opportunity to virtually experience the importance of terroir in Chile and how it translates into quality wines.”</p>
<p>Winemakers and oenologists from Casa Silva, San Esteban, San Pedro, Santa Rita, De Martino, Undurraga, Valdivieso, Veramonte and Viña Altair will be offering expert advice and tips as the players continue to expand their wineries.<br />
To learn more about Wines of Chile and to start playing the Terroir Hunting game, please visit <a href="http://www.facebook.com/WinesOfChile" target="_blank">http://www.facebook.com/<wbr>WinesOfChile</wbr></a>. And don&#8217;t forget, you can always visit <a href="http://www.facebook.com/MyWineEducation">My Wine Education on Facebook</a> as well, where I&#8217;m trying to post photos of my current trip to Calistoga.</p>
<p><em>Editor&#8217;s note: I apologize for just cut and pasting a press release, but I&#8217;m out of town with limited access and I thought this sounded interesting enough to post. <img src='http://www.wine-girl.net/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </em></p>
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		<title>FNI: Twittering about wine!</title>
		<link>http://www.wine-girl.net/2010/02/fni-twittering-about-wine.html</link>
		<comments>http://www.wine-girl.net/2010/02/fni-twittering-about-wine.html#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:21:53 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Wine Events]]></category>
		<category><![CDATA[Wine Tech]]></category>
		<category><![CDATA[Cooking With Caitlin]]></category>
		<category><![CDATA[FNI]]></category>
		<category><![CDATA[foodies night in]]></category>
		<category><![CDATA[online chat]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.wine-girl.net/?p=1847</guid>
		<description><![CDATA[Are you on Twitter? Today, the Cooking with Caitlin girls are hosting a Foodies Night In that&#8217;s all about wine! Yours truly will be one of the hosts.
If you are on Twitter, just make sure you&#8217;re following me, @cookingwithcaitlin, or @girlfriendology. We&#8217;ll be tweeting questions about wine and food between the hours of 4-6 pm [...]]]></description>
			<content:encoded><![CDATA[<p>Are you on <a href="http://www.twitter.com" target="_blank">Twitter</a>? Today, the Cooking with Caitlin girls are hosting a <a href="http://www.cookingwithcaitlin.com/online_event_registration/wine_club_foodies_night_in" target="_blank">Foodies Night In</a> that&#8217;s all about wine! Yours truly will be one of the hosts.</p>
<p>If you are on Twitter, just make sure you&#8217;re following <a href="http://www.twitter.com/michellelentz" target="_blank">me</a>, <a href="http://www.twitter.com/cookingwithcaitlin" target="_blank">@cookingwithcaitlin</a>, or <a href="http://www.twitter.com/girlfriendology">@girlfriendology</a>. We&#8217;ll be tweeting questions about wine and food between the hours of 4-6 pm today.</p>
<p>You can follow along <em>even if you&#8217;re not on Twitter </em>by searching Twitter for the tag <a href="http://search.twitter.com/search?q=%23fni" target="_blank">#fni</a>, or by plugging the <strong>#fni </strong>tag into a web-based app like <a href="http://tweetgrid.com/grid?l=2&amp;q1=%23fni&amp;q2=from:winesisterhood+OR+from:michellelentz+OR+from:girlfriendology+OR+from:cozifamily+OR+from:cookingwcaitlin&amp;q3=winesisterhood&amp;htag=fni&amp;st=y" target="_blank">Tweetgrid</a> or <a href="http://www.tweetchat.com">Tweetchat</a>.</p>
<p>I hope to &#8220;see&#8221; you there!  </p>
]]></content:encoded>
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		<title>New Mobile Wine App</title>
		<link>http://www.wine-girl.net/2010/02/new-mobile-wine-app.html</link>
		<comments>http://www.wine-girl.net/2010/02/new-mobile-wine-app.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:51:04 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Wine Tech]]></category>
		<category><![CDATA[droid]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[wine app]]></category>

		<guid isPermaLink="false">http://www.wine-girl.net/?p=1809</guid>
		<description><![CDATA[Over on my Wine &#38; Food Pairing page, you&#8217;ll find a widget from my friend Natalie MacLean that helps you pair just about any food with any wine, beer, or spirit.
Natalie has taken that up one notch. She has just launched a new mobile application for iPhone and iPod Touch, as well as a web-based app [...]]]></description>
			<content:encoded><![CDATA[<p>Over on my <a href="http://www.wine-girl.net/wine-food-pairing.html">Wine &amp; Food Pairing page</a>, you&#8217;ll find a widget from my friend Natalie MacLean that helps you pair just about any food with any wine, beer, or spirit.<br />
Natalie has taken that up one notch. She has just launched <a href="http://www.nataliemaclean.com/mobileapp">a new mobile application</a> for iPhone and iPod Touch, as well as a web-based app for BlackBerry, Droid and other smartphones. The new mobile version includes all the pairings in the original widget, plus thousands of wine reviews, recipes, articles, blog posts, glossary definitions, cellar journal and winery directory. Even better, the new app is free.</p>
<p><img class="aligncenter" src="http://farm3.static.flickr.com/2791/4365968432_85a759f8fb.jpg" alt="" width="223" height="333" /><br />
Some features of the new app (as listed in the press release):</p>
<ul>
<li>Find 380,000 professionally tested food and wine pairings (not generated by computer algorithm)</li>
<li>Access thousands of wine reviews by an independent journalist</li>
<li>Search the reviews by winery, price, score, region, grape, vintage, food match</li>
<li>Track your wines in your virtual cellar and add your own journal notes and scores</li>
<li>Search a directory of 10,000+ wineries to buy wine or plan a visit</li>
<li>Find thousands of tasty, tested recipes for every wine</li>
<li>Get wine savvy with articles, glossary definitions &amp; blog posts</li>
<li>Share on Twitter, Facebook and e-mail with friends</li>
</ul>
<p>It does look like you have to sign up for her free email newsletter to access the My Cellar portion of the mobile app. The My Cellar section lets you add bottles and your own reviews, which I assume are then hosted (privately &#8211; not shared) on Natalie&#8217;s servers.</p>
<p><a href="http://itunes.apple.com/ca/app/nat-decants/id353052386?mt=8">iTunes Link</a> / <a href="http://www.nataliemaclean.com/mobile">Web-based App</a></p>
]]></content:encoded>
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		<title>Glassware Matters Part 2: We Can&#8217;t All Afford Riedel</title>
		<link>http://www.wine-girl.net/2009/07/glassware-matters-part-2-we-cant-all-afford-riedel.html</link>
		<comments>http://www.wine-girl.net/2009/07/glassware-matters-part-2-we-cant-all-afford-riedel.html#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:15:00 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Tastings]]></category>
		<category><![CDATA[Wine Misc]]></category>
		<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://michellelentz.net/wine/2009/07/glassware-matters-part-2-we-cant-all-afford-riedel.html</guid>
		<description><![CDATA[I&#39;ve written print articles on choosing the correct glassware. But I tend to focus on regular,
affordable glassware &#8211; not Riedel. It&#39;s important to note that wine
will always taste better in the proper glass, whether it&#39;s Riedel or
not. Riedel glasses just take things to a different level.
We can&#39;t all afford Riedel. If you&#39;re like me, you&#39;ve [...]]]></description>
			<content:encoded><![CDATA[<p>I&#39;ve written print articles on choosing the correct glassware. But I tend to focus on regular,<br />
affordable glassware &#8211; not Riedel. It&#39;s important to note that wine<br />
will always taste better in the proper glass, whether it&#39;s Riedel or<br />
not. Riedel glasses just take things to a different level.</p>
<p>We can&#39;t all afford Riedel. If you&#39;re like me, you&#39;ve got some Riedel, but you don&#39;t pull it out all the time for fear of breakage and the pain in the butt of cleaning it. So here are just some general glassware tips that apply even to those Joker glasses. Whether Riedel or not, glassware makes a huge difference in how a wine tastes and smells. </p>
<p>Admittedly, I&#39;ve read <a href="http://www.gourmet.com/magazine/2000s/2004/08/shattered_myths?printable=true" target="_blank">articles and studies</a> that dispute this, but when you think about it, it makes sense. A glass can direct where the liquid hits your tongue and you have vaguely different taste sensations on different regions of your tongue (although the tongue map itself has been debunked). The same with smell &#8211; it&#39;s common sense that a larger bowl will release more aroma than a closed in bowl. On top of that, we&#39;ve tried this at home countless times. Cabernet doesn&#39;t taste as good from a Champagne flute, etc. Try it &#8211; you&#39;ll be surprised.</p>
<div style="text-align: center;"><img src="http://farm4.static.flickr.com/3344/3502203510_da887278cc.jpg" /><br />

<div style="text-align: left;">The differences in glass shape can be subtle and include the<br />
depth, width and overall curve of the glass. The size of the bowl determines<br />
how much or how little liquid can be swirled, affecting exposure to the air.<br />
The shape and thickness of the rim directs the wine to specific parts of the<br />
tongue with different taste sensitivities. Finally, the diameter of the opening<br />
concentrates or expands the wine’s bouquet.<br />
</div>
</div>
<ul>
<li>Red wine glasses are characterized by their larger bowls, often<br />
compared to the shape of a balloon. The wider bowl helps accumulate the aromas<br />
and aerate the wine.
</li>
<li>A white wine glass often has a smaller bowl and straighter sides,<br />
shaped similar to a tulip. The smaller shape allows less air to circulate, and<br />
has less effect on the chilled temperature of the wine.
</li>
<li>Champagne and sparkling wine are best drunk from flutes. A flute<br />
allows the wine to bubble from a single source at the bottom. The <em>coupe</em>, which is a flatter style glass<br />
with an open mouth, is not recommended as it lets air, and bubbles, escape the<br />
glass.
</li>
</ul>
<p>Buying a stemware set for each varietal can get expensive. In<br />
fact, professional tasters and wine judges use just one type of glass. In an<br />
all-purpose wine glass, you only need a couple of things:
</p>
<ul>
<li><strong><br />
Clear<br />
glass.</strong> Clear glass, as opposed to tinted, allows you to view the color of<br />
the wine, which you often can’t do in the bottle. The color of the wine can<br />
often be a tip as to whether the wine has gone bad. For this reason, you also<br />
want to avoid cut-glass and heavy crystal. Save those decorated glasses for<br />
iced tea and water. </li>
<li><strong>Shape.</strong><br />
A glass with a tulip-shaped bowl is important. The curve helps hold the bouquet<br />
of the wine. The bowl should also be large enough so that you can swirl the<br />
wine without spilling. Generally, the opening of the glass should not be larger<br />
than the widest part of the bowl. </li>
<li><strong>Thin rim.</strong><br />
A wine glass rim should hardly be noticeable and should never impede the<br />
wine from reaching your mouth. A glass with a thick rim can get in the way of<br />
the wine. The rim, along with the shape of the glass, can help direct where the<br />
wine hits your tongue. </li>
<li><strong>Stem.<br />
</strong>The breakable stem on a wine glass actually serves a purpose. It allows you to<br />
hold the glass without affecting the temperature of the wine. If you hold a<br />
wine glass by the bowl, the warmth of your hands will warm up the wine. The<br />
best wine glasses have stems that were obviously pulled from the bowl, which<br />
adds stability and strength, despite the fragile appearance. </li>
</ul>
<p>
No matter what wine glass you choose, take care when <em>washing</em> the<br />
glasses. Wine glasses can hold the scent of your dishwashing detergent and the<br />
detergent may also leave a residue. For your better glasses, eschew soap<br />
altogether. Treat your<span>&#0160; </span>stemware as<br />
you might a fine cashmere sweater. Wash your stemware by hand under hot water<br />
and hang to dry. </p>
<p>When it comes down to it, you can drink wine out of a jelly glass<br />
if need be. But to best expose the flavors and colors of the wine, you want to<br />
pay a little attention to your glassware. A basic collection should include<br />
several tulip-shaped, all-purpose glasses, as well as some champagne flutes. A<br />
more tailored collection that won’t break the bank might include 2-4<br />
balloon-shaped glasses for red wine, 2-4 tulip-shapes for whites, and several<br />
champagne flutes.
</p>
<p>Glassmakers at Riedel follow the maxim that content determines<br />
shape, and form follows function. While the type of glass may enhance the<br />
experience, remember that the contents of the glass is what is truly important.<br />
A friend of mine made the comment that she will “drink my wine out of a dixie<br />
cup if I must. What’s important is the wine!” Let’s raise a glass to that!</p>
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		<title>Glassware Matters (Part 1): Riedel Seminar</title>
		<link>http://www.wine-girl.net/2009/07/our-riedel-seminar.html</link>
		<comments>http://www.wine-girl.net/2009/07/our-riedel-seminar.html#comments</comments>
		<pubDate>Mon, 20 Jul 2009 17:08:00 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Tastings]]></category>
		<category><![CDATA[Wine Misc]]></category>
		<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://michellelentz.net/wine/2009/07/glassware-matters-part-1-riedel-seminar.html</guid>
		<description><![CDATA[On our last day at sea on the Cruise Ship, we took a Riedel (rhymes with &#34;needle&#34;) glassware seminar. It was actually a really interesting seminar, just in the way they forced you to compare the glasses. 
The ship team of sommeliers all participated in the presentation, and
one of the first things they said was [...]]]></description>
			<content:encoded><![CDATA[<p>On our last day at sea on the Cruise Ship, we took a <a href="http://www.riedel.com/" target="_blank">Riedel</a> (rhymes with &quot;needle&quot;) glassware seminar. It was actually a really interesting seminar, just in the way they forced you to compare the glasses. </p>
<p>The ship team of sommeliers all participated in the presentation, and<br />
one of the first things they said was the clearest: Glasses are the<br />
loudspeaker of the wine, instruments to increase your enjoyment.&quot;</p>
<p>We started out with 5 different glasses spread out in front of us. Four of those were from the Riedel Vinum set (Chardonnay, Burgundy/Pinot Noir, Sauvignon Blanc, and Bordeaux). The fifth glass was labeled as the Joker glass (ie, generic) and is the wine glass that was standard throughout the cruise ship and was not Riedel. It&#39;s worth noting that every time I&#39;ve judged a wine competition, we&#39;ve used similar generic glasses.</p>
<div style="text-align: center;"><img src="http://farm3.static.flickr.com/2432/3718639042_e9b2b843ba.jpg" style="width: 455px; height: 322px;" /></div>
<p>We received the wine one pour at a time, starting with the Sauvignon Blanc and then we started pouring and tasting wine as follows:</p>
<div class="blockquote" style="margin-left: 40px;">1. Sauvignon Blanc in the Sauvignon Blanc glass<br />2. Sauvignon Blanc in the Joker glass<br />3. Chardonnay in the Chardonnay glass<br />4. Chardonnay in the Sauvignon Blanc glass<br />5. Sauvignon Blanc in the Chardonnay glass<br />6. Chardonnay in the Joker glass<br />7. Pinot Noir in the PN glass<br />8. Pinot Noir in the Chardonnay glass<br />9. Bordeaux (in this case, Shiraz) in the Bordeaux glass<br />10. Bordeaux in the Pinot Noir glass<br />11. Pinot Noir in the Bordeaux glass<br />12. Bordeaux in the Joker glass</div>
<p>Needless to say, with all the pouring and switching going on, you really had to pay attention. </p>
<p style="text-align: center;"><img src="http://farm3.static.flickr.com/2644/3718640080_55b5aff6ca.jpg" style="width: 436px; height: 269px;" /></p>
<p>Riedel uses the idea of a Tongue Map to prove that glassware matters, and that directing wine to a particular part of your tongue makes a difference in what you taste. Now, the Tongue Map has been debunked, although it does have its roots in accuracy. From what I&#39;ve read, while your tongue isn&#39;t strictly laid out in the maps areas, certain taste buds are slightly stronger in these areas as compared to other locations. So while you might pick up acid all over your tongue, it&#39;s strongest on the sides. As a general guide, our sommeliers told us that we pick up more acidity on the sides of our tongue, harshness/bitterness towards the back, and sweetness in the front, with weight of a beverage landing in the middle.&#0160;</p>
<p>So did it make a difference? Of course. Keeping in mind that holding a feather-weight, lovely glass in your hand can also influence your perceptions. However, the Estancia Chardonnay tasted soft, with less oak, and full of vanilla when I tasted it in the Vinum Chardonnay glass. When it was moved to the Sauvignon Blanc glass, it&#0160; had more compressed flavors and higher acidity. I didn&#39;t care for it. In the Joker glass, there were no aromas and what had been a decent wine before was suddenly harsh and poorly balanced. It made me consider that perhaps I would like Chardonnay a little more if I drank it out of proper glassware on a regular basis.</p>
<p>Perhaps the one that stood out the most for me was the Kendall-Jackson Pinot Noir. I&#39;m not a huge Kendall-Jackson fan, and I admit I scrunched my nose up when they poured the Pinot Noir into my Burgundy glass. The Pinot had soft aromas of earth and vanilla. Supposedly, the glass sent the wine directly to the center of my tongue, so I tasted a Pinot Noir reminiscent of what I smelled: softness, earth, vanilla, with just a hint of oak. Later, the KJ Pinot Noir ended up in the Joker glass and I hated it. I commented to Kevin that this was what I&#39;d expected the Pinot Noir to taste like from the beginning. Again, maybe I should break out my Riedel glassware more often. </p>
<p>Another interesting note was on the Bordeaux glass, which we used for an Aussie <a href="http://www.shingleback.com.au/" target="_blank">Shingleback 2005 Shiraz</a>. The Bordeaux glass is what our sommeliers said can serve as the Riedel All-Purpose glass. But they also called it the Tannin Tamer and I experimented with that later at the wine bar. Dump any tannic wine into this glass and it does lessen them to a certain degree &#8211; at least in compared to the Joker glass. </p>
<p>Although I&#39;d been sold on the concept of glassware making a difference before the Riedel seminar, this excellent demonstration rather drove the point home. I do believe there are elements of visual expectation and psychology involved in it, and I&#39;d drink wine in a paper cup if you gave it to me that way, but glassware does matter. </p>
<p>Tomorrow I&#39;ll talk a little more about general glassware tips. After all, we can&#39;t all afford Riedel. (Luckily, Kevin and I each got a set included with the seminar.)</p>
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		<title>UrbanSpoon</title>
		<link>http://www.wine-girl.net/2008/11/urbanspoon.html</link>
		<comments>http://www.wine-girl.net/2008/11/urbanspoon.html#comments</comments>
		<pubDate>Wed, 05 Nov 2008 14:19:00 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://michellelentz.net/wine/2008/11/urbanspoon.html</guid>
		<description><![CDATA[When the iPhone Apps were released back in June, I did a search in the App Store for &#34;wine.&#34; What I came up with, at the time, was UrbanSpoon. I immediately downloaded it and it&#8217;s still my favorite application. 
All you do is choose from any number of filters, including type of food, specific location, [...]]]></description>
			<content:encoded><![CDATA[<p>When the iPhone Apps were released back in June, I did a search in the App Store for &quot;wine.&quot; What I came up with, at the time, was UrbanSpoon. I immediately downloaded it and it&#8217;s still my favorite application. </p>
<p>All you do is choose from any number of filters, including type of food, specific location, and price. Lock in your selections, then shake the phone. Yep, shake it like a Magic 8 Ball. </p>
<p align="center"><img border="0" alt="Img_0001" title="Img_0001" src="http://writegirl.typepad.com/photos/uncategorized/2008/11/04/img_0001.png" style="width: 214px; height: 321px;" />
</p>
<p>The result is a listing of restaurants that meet your criteria. This is a fantastic, random way to try new restaurants. It&#8217;s also a great way to settle one of my least favorite arguments: What do you want to eat?</p>
<p>Well, I hadn&#8217;t realized that UrbanSpoon was more than my favorite iPhone application. Then I&#8217;m reading a <a href="http://www.winemedinemecincinnati.com">winemedineme</a> post and I see the little spoon icon at the end. Lo and behold, UrbanSpoon is <a href="http://www.urbanspoon.com/c/32/Cincinnati-restaurants.html">a pretty nifty restaurant review site</a> as well. </p>
<p>Whenever you see the UrbanSpoon<br />
<img border="0" src="http://writegirl.typepad.com/photos/uncategorized/2008/11/04/uslogomini.gif" title="Uslogomini" alt="Uslogomini" /> within one of my posts (generally having to do with a restaurant) or one of <a href="http://www.winemedinemecincinnati.com">winemedineme</a>&#8216;s posts for that matter, click the spoon icon. You&#8217;ll learn more about the restaurant, including critic reviews and information about price, menus, and so on. There are even blog reviews on the site. You can make comments about the restaurant as well, but we&#8217;d love you to make the comments on our blogs because we&#8217;re stingy like that. <img border="0" src="http://writegirl.typepad.com/photos/uncategorized/2008/11/04/1090_winking_smiley.gif" title="1090_winking_smiley" alt="1090_winking_smiley" /></p>
<p>UrbanSpoon is just another fun intersection between Web 2.0 and food and wine. So enjoy the social media aspect of being a foodie!</p>
<p>Cheers!</p>
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		<title>Wine Tech: AbleGrape.com</title>
		<link>http://www.wine-girl.net/2008/10/wine-tech-ableg.html</link>
		<comments>http://www.wine-girl.net/2008/10/wine-tech-ableg.html#comments</comments>
		<pubDate>Thu, 30 Oct 2008 22:34:06 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://michellelentz.net/wine/2008/10/wine-tech-ablegrape-com.html</guid>
		<description><![CDATA[cross-posted from bub.blicio.us
Over the next few weeks, I&#8217;m going to be writing about some cool
technology sites that focus on wine. Having just come back from the
first ever Wine Bloggers Conference, it&#8217;s all fresh in my mind. My first big find was AbleGrape.

AbleGrape
is a niche search engine, focusing on wine. It&#8217;s the brainchild of Doug
Cook. Now, [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 0.8em;"><em>cross-posted from bub.blicio.us</em></span></p>
<p>Over the next few weeks, I&#8217;m going to be writing about some cool<br />
technology sites that focus on wine. Having just come back from the<br />
first ever <a href="http://www.winebloggersconference.com/" mce_href="http://www.winebloggersconference.com">Wine Bloggers Conference</a>, it&#8217;s all fresh in my mind. My first big find was <a href="http://www.ablegrape.com/" mce_href="http://www.ablegrape.com/">AbleGrape</a>.</p>
<p mce_style="text-align: center;" style="text-align: center;"><a href="http://www.ablegrape.com/" mce_href="http://www.ablegrape.com"><img width="179" height="60" class="aligncenter" src="http://farm4.static.flickr.com/3228/2986466225_2a0bca5cae_o.jpg" mce_src="http://farm4.static.flickr.com/3228/2986466225_2a0bca5cae_o.jpg" /></a></p>
<p><a href="http://www.ablegrape.com/" mce_href="http://www.ablegrape.com/">AbleGrape</a><br />
is a niche search engine, focusing on wine. It&#8217;s the brainchild of Doug<br />
Cook. Now, at the conference, I called Doug a wine superhero,<br />
considering he&#8217;s running a wine-related startup, he won the blind<br />
tasting challenge, and he showed up Saturday night with cases of some<br />
amazing (and older vintage) wine that was either donated by a San<br />
Francisco wine bar or straight out of his own cellar. Talking to him,<br />
and others, I learned more about the search engine.</p>
<p><span id="more-278"></span></p>
<p>Doug was once the VP of Search Engineering at Inktomi (bought by<br />
Yahoo!) before running off to make wine his focus in life. But as he<br />
was studying for his WSET, he discovered how hard it is to find<br />
up-to-date, authoritative information about wine on the Internet. I<br />
agree &#8211; you can find a lot of great academic information in books, but<br />
the Internet is lacking, or rather, the information is hidden. It&#8217;s why<br />
I often end up at the library when I&#8217;m writing an article, and I forego<br />
the Web.
</p>
<p>Doug set out to change all that with AbleGrape.com, which indexes<br />
over 15 million pages from over 38,000 sites that focus on wine. The<br />
search engine lauched a soft beta in January, and has been indexing and<br />
improving ever since. AbleGrape thinks like a wine geek, which is nice.<br />
If you type in <em>cab</em>, you don&#8217;t get <em>taxi</em>. You get <em>cabernet sauvignon</em>.</p>
<p>According to their site, AbleGrape has some lofty goals, including<br />
indexing every trade, consumer, and scientific publication, as well as<br />
every organization, producer and academic research. Additionally,<br />
AbleGrape indexes &quot;the best blogs in the world of wine, in any<br />
language.&quot; (Full disclosure &#8211; my wine blog is indexed. Hooray!)<br />
AbleGrape offers filters you can use, including different types of<br />
press, commerce, and events, as well as regions, to narrow your search<br />
results. It also digs up those hidden search results, whether from<br />
academic wine associations to Wine Enthusiast magazine.</p>
<p>If you want to know more about a particular wine (as opposed to<br />
where to buy it), I highly recommend checking out AbleGrape. For wine<br />
writers and bloggers out there, AbleGrape also offers a widget to add<br />
wine search to your site. I haven&#8217;t done it yet, but it&#8217;s on my to-do<br />
list for this weekend. There is also a search plug-in for your browser.</p>
<p>One of the key points of the Wine Bloggers Conference is that to be<br />
successful, everyone should find their niche, even within the niche of<br />
wine blogging. I think AbleGrape has done that quite well with search.<br />
Someone at the conference asked Doug, &quot;Why don&#8217;t you take on Google?&quot;<br />
Doug had a great answer, and one I admire. &quot;I can&#8217;t,&quot; he said. &quot;I focus<br />
on doing one thing, and doing that one thing well.&quot;</p>
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		<title>Green My Vino on Facebook</title>
		<link>http://www.wine-girl.net/2008/08/green-my-vino-o.html</link>
		<comments>http://www.wine-girl.net/2008/08/green-my-vino-o.html#comments</comments>
		<pubDate>Wed, 06 Aug 2008 22:44:32 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Wine Misc]]></category>
		<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://michellelentz.net/wine/2008/08/green-my-vino-on-facebook.html</guid>
		<description><![CDATA[(cross-posted from bub.blicio.us)
Truthfully, I usually ignore Facebook Apps. I don&#8217;t want to hunt vampires or play Scrabble. Honest. I have a lot of fan pages and Causes, but that&#8217;s about it. But Green My Vino, by Village Green, combines my bleeding heart causes with an application. 
In this case, it&#8217;s allowing you to give free [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 0.6em;">(cross-posted from <a href="http://bub.blicio.us/?p=1146">bub.blicio.us</a>)</span></p>
<p>Truthfully, I usually ignore Facebook Apps. I don&#8217;t want to hunt vampires or play Scrabble. Honest. I have a lot of fan pages and Causes, but that&#8217;s about it. But <a href="http://www.facebook.com/apps/application.php?id=10383607900" title="Green My Vino">Green My Vino</a>, by <a href="http://www.villagegreenenergy.com" title="Village Green">Village Green</a>, combines my bleeding heart causes with an application. </p>
<p>In this case, it&#8217;s allowing you to give free virtual &quot;gifts&quot; on Facebook.<br />
Each one of these gifts is a token for 1-10 minutes of Green Power. Village Green totals the amount of tokens exchanged by folks on Facebook and purchases tht amount of solar energy from specific wind farms and solar arrays. When a certain number is reached, a selected wineries have agreed to power their operations on 100% clean energy. For example, the first winery is Iron Horse Vineyards. Iron Horse will convert when 10,000 tokens have been exchanged.</p>
<p>Iron Horse is the first of four wineries to commit to the program. Also<br />
involved are Girard Winery, Windsor Vineyards, and Windsor Sonoma. Once<br />
the first four are converted, Village Green will recruit more wineries<br />
to participate.<br />
I think this is a great idea, especially considering how many of my<br />
friends are using the similar L&#8217;il Green Patch application on Facebook.<br />
This appeals to folks who like wine, who like playing with<br />
various apps and sending gifts on Facebook, and those who are trying to<br />
go green.
</p>
<p>The application just launched today and at my last count it was at<br />
1700+ tokens exchanged. Not bad for a few hours. I think we&#8217;ll have<br />
some greener wineries in the near future.</p>
<p style="text-align: center;"><img alt="Green My Vino" src="http://www.fumpr.com/fumprd/jdv1218051546e.png" class="aligncenter" style="width: 312px; height: 293px;" /></p>
<p>UPDATE: This post was cross-posted from my bub.blicio.us entry. On that post, Village Green CEO Mike Jackson <a href="http://bub.blicio.us/?p=1146#comments">commented</a> with some clarification and some numbers:</p>
<blockquote><p>On its face, Green My Vino is just a neat way to engage Facebook users in the efforts of a company to go green. But somewhat behind the scenes, the Green My Vino model directs far more money to the purchase of renewable energy per page view than would be possible with other Facebook application models.</p>
<p>Here are the numbers: If Facebook users pass 10,000 minutes to each other, then the first winery will convert their operations to renewable energy. Traditional Facebook applications make money through advertising revenue – so 10,000 minutes passed might result in, let&#8217;s say, 20,000 page views. This would generate $20-$100 through ordinary banner adds, and this money could be used to purchase renewable energy.</p>
<p>Instead, the wineries involved have made a commitment to do much more. At the 20,000 page view mark, Green My Vino will purchase $3,500 of renewable energy. While an app with traditional banner ads might purchase only 90 kWh of electricity &#8211; about what the typical American uses every week, Green My Vino will be purchasing 290,000 kWh – what the typical American uses every 64 years.</p>
<p>Are the wineries getting duped? No, the wineries are excited to be a part of the effort and see it as a cost effective way to spread their name and advance a cause they believe in, and Village Green has already received interest from a number of other companies. What&#8217;s going on?</p>
<p>A couple things. Green My Vino enables people to interact with a brand, rather than be subliminally exposed to it through banner ads. Village Green is focusing on brand interactions instead of page views. Furthermore, this interaction is mutually beneficial – the users help force businesses to use renewable energy and learn about current events in clean energy, while the organizations get noticed for taking a legitimately large step to green their business. And these aren&#8217;t monstrous organizations buying a token amount of green power, these are small businesses committing their entire operations.</p>
<p>What the businesses involved get as well is a toehold in Facebook. Social media networks are clearly the next step in online interactions and many companies have no idea how or lack the funds to get involved.</p>
<p>These smaller businesses get exposure on Facebook for a fraction of the cost of what they would pay otherwise, and because we at Village Green are a bunch of young environmentalists, we make them go green in order to get that exposure.</p>
<p>Providing these services to businesses provides a value far beyond banner ads, which directs much more money towards addressing environmental concerns.</p>
</blockquote>
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		<title>Wine Skin for Travel</title>
		<link>http://www.wine-girl.net/2008/08/wine-skin-for-t.html</link>
		<comments>http://www.wine-girl.net/2008/08/wine-skin-for-t.html#comments</comments>
		<pubDate>Mon, 04 Aug 2008 17:16:46 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://michellelentz.net/wine/2008/08/wine-skin-for-travel.html</guid>
		<description><![CDATA[Thanks to the silly regulations prohibiting liquid on planes, we now have to be creative about bringing back wine when we travel. I found the Wine Skin today via an article on Hi-Tech Travel Gadgets in TIme Magazine online. It&#8217;s the simplest little gadget. From what I can tell, someone smarter than me took bubble [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks to the silly regulations prohibiting liquid on planes, we now have to be creative about bringing back wine when we travel. I found <a href="http://www.ftscontent.com/">the Wine Skin</a> today via an article on Hi-Tech Travel Gadgets in <a href="http://www.time.com/time/specials/packages/0,28757,1827576,00.html">TIme Magazine online</a>. It&#8217;s the simplest little gadget. From what I can tell, someone smarter than me took bubble wrap, shaped it like a wine bottle and added a seal. </p>
<p><a href="http://writegirl.typepad.com/photos/uncategorized/2008/08/04/wineskindetail.gif"><img border="0" class="image-full" alt="Wineskindetail" title="Wineskindetail" src="http://writegirl.typepad.com/photos/uncategorized/2008/08/04/wineskindetail.gif" /></a>
</p>
<p>When you shove your bottles into your suitcase, your clothes are now protected from the wine if it should break. There have been countless times when I have wrapped wine in plastic bags and then in my clothes to protect it. But I&#8217;m always a little paranoid &#8211; what if it breaks en route and ruins my one designer suit. Or worse, what if it breaks when the TSA is rifling through my bag. They&#8217;ve opened my bottles before and left them open. Who is to say they won&#8217;t be rough with that bottle of wine I had to have? </p>
<p>Back in 2005, Kevin &amp; I went to Sonoma and brought back over a case of wine &#8211; in our carry-ons and in our checked luggage. If I&#8217;m bringing back that much now, I&#8217;ll ship it. But if I&#8217;ve just got one or two bottles, the Wine Skin looks like a perfect solution. </p>
<p>Cost &#8211; around $12 for a 5-pack</p>
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		<title>Tryvertising and Wine</title>
		<link>http://www.wine-girl.net/2008/04/tryvertising-an.html</link>
		<comments>http://www.wine-girl.net/2008/04/tryvertising-an.html#comments</comments>
		<pubDate>Wed, 16 Apr 2008 17:54:27 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Wine Misc]]></category>
		<category><![CDATA[Wine Tech]]></category>

		<guid isPermaLink="false">http://michellelentz.net/wine/2008/04/tryvertising-and-wine.html</guid>
		<description><![CDATA[One of the awesome things about Twitter is that it&#8217;s a great link-sharing tool. Kevin, from Strategic Public Relations, found this awesome tidbit and immediately shared it on Twitter. Now I&#8217;m bringing it to you. 

In Paris, you can now sample wine as you might sample perfume. In fact, the packaging is eerily similar. The [...]]]></description>
			<content:encoded><![CDATA[<p>One of the awesome things about Twitter is that it&#8217;s a great link-sharing tool. Kevin, from <a href="http://prblog.typepad.com">Strategic Public Relations</a>, found this awesome <a href="http://www.springwise.com/food_beverage/wine_by_the_trialsized_tube/">tidbit</a> and immediately shared it on Twitter. Now I&#8217;m bringing it to you. </p>
<p><img width="193" height="200" border="0" src="http://writegirl.typepad.com/photos/uncategorized/2008/04/16/wineside.png" title="Wineside" alt="Wineside" style="margin: 0px 5px 5px 0px; float: left;" /><br />
In Paris, you can now sample wine as you might sample perfume. In fact, the packaging is eerily similar. The trend of letting a consumer try-before-they-buy is called <em>Tryvertising</em> (the Apple Store is a giant example of this), and why shouldn&#8217;t it be applied to wine? </p>
<p>In spirit, it&#8217;s no different than attending a free tasting in a wine shop. I&#8217;ve also read of other wine shops where you can purchase samples from fancy machines, which is a great way to try that wine you could never afford to purchase. These tube-shaped bottles, because they factor in the look and feel of packaging, take the concept to a whole new level. </p>
<blockquote><p><em>WineSide offers both sweet and classic wines in patented, flat-base<br />
glass tubes with screw tops carefully engineered to protect the wines&#8217;<br />
flavour. The sweet wines—which include Sauternes and Muscat, for<br />
example—are available in 6cl tubes, while the Pomerol, Chateau Neuf du<br />
Pape and other classic wines can be purchased in 6cl or 10cl sizes.<br />
WineSide&#8217;s collection represents a range of appellations and producers;<br />
tubes are available individually or by the box, which can be chosen to<br />
provide an introduction to a variety, year or region. Kicking off<br />
retail sales, the products are available exclusively at Colette in Paris this month.</em></p>
</blockquote>
<p>I rather like this as something I could take home with me, try it when I want, and return later to purchase a bottle. If I were a large conglomerate, such as Constellation Group, I&#8217;d jump on this to market many of my wines, across wineries, at one time. </p>
<p></p>
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