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Nov 05


When the iPhone Apps were released back in June, I did a search in the App Store for "wine." What I came up with, at the time, was UrbanSpoon. I immediately downloaded it and it’s still my favorite application.

All you do is choose from any number of filters, including type of food, specific location, and price. Lock in your selections, then shake the phone. Yep, shake it like a Magic 8 Ball.


The result is a listing of restaurants that meet your criteria. This is a fantastic, random way to try new restaurants. It’s also a great way to settle one of my least favorite arguments: What do you want to eat?

Well, I hadn’t realized that UrbanSpoon was more than my favorite iPhone application. Then I’m reading a winemedineme post and I see the little spoon icon at the end. Lo and behold, UrbanSpoon is a pretty nifty restaurant review site as well.

Whenever you see the UrbanSpoon
Uslogomini within one of my posts (generally having to do with a restaurant) or one of winemedineme‘s posts for that matter, click the spoon icon. You’ll learn more about the restaurant, including critic reviews and information about price, menus, and so on. There are even blog reviews on the site. You can make comments about the restaurant as well, but we’d love you to make the comments on our blogs because we’re stingy like that. 1090_winking_smiley

UrbanSpoon is just another fun intersection between Web 2.0 and food and wine. So enjoy the social media aspect of being a foodie!


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Posted by Michelle at 7:19 am in Wine Tech | Permalink | Comments ()
Oct 30

Wine Tech: AbleGrape.com

cross-posted from bub.blicio.us

Over the next few weeks, I’m going to be writing about some cool
technology sites that focus on wine. Having just come back from the
first ever Wine Bloggers Conference, it’s all fresh in my mind. My first big find was AbleGrape.

is a niche search engine, focusing on wine. It’s the brainchild of Doug
Cook. Now, at the conference, I called Doug a wine superhero,
considering he’s running a wine-related startup, he won the blind
tasting challenge, and he showed up Saturday night with cases of some
amazing (and older vintage) wine that was either donated by a San
Francisco wine bar or straight out of his own cellar. Talking to him,
and others, I learned more about the search engine.

Read the rest of this entry »

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Posted by Michelle at 3:34 pm in Wine Tech | Permalink | Comments ()
Aug 06

Green My Vino on Facebook

(cross-posted from bub.blicio.us)

Truthfully, I usually ignore Facebook Apps. I don’t want to hunt vampires or play Scrabble. Honest. I have a lot of fan pages and Causes, but that’s about it. But Green My Vino, by Village Green, combines my bleeding heart causes with an application.

In this case, it’s allowing you to give free virtual "gifts" on Facebook.
Each one of these gifts is a token for 1-10 minutes of Green Power. Village Green totals the amount of tokens exchanged by folks on Facebook and purchases tht amount of solar energy from specific wind farms and solar arrays. When a certain number is reached, a selected wineries have agreed to power their operations on 100% clean energy. For example, the first winery is Iron Horse Vineyards. Iron Horse will convert when 10,000 tokens have been exchanged.

Iron Horse is the first of four wineries to commit to the program. Also
involved are Girard Winery, Windsor Vineyards, and Windsor Sonoma. Once
the first four are converted, Village Green will recruit more wineries
to participate.
I think this is a great idea, especially considering how many of my
friends are using the similar L’il Green Patch application on Facebook.
This appeals to folks who like wine, who like playing with
various apps and sending gifts on Facebook, and those who are trying to
go green.

The application just launched today and at my last count it was at
1700+ tokens exchanged. Not bad for a few hours. I think we’ll have
some greener wineries in the near future.

Green My Vino

UPDATE: This post was cross-posted from my bub.blicio.us entry. On that post, Village Green CEO Mike Jackson commented with some clarification and some numbers:

On its face, Green My Vino is just a neat way to engage Facebook users in the efforts of a company to go green. But somewhat behind the scenes, the Green My Vino model directs far more money to the purchase of renewable energy per page view than would be possible with other Facebook application models.

Here are the numbers: If Facebook users pass 10,000 minutes to each other, then the first winery will convert their operations to renewable energy. Traditional Facebook applications make money through advertising revenue – so 10,000 minutes passed might result in, let’s say, 20,000 page views. This would generate $20-$100 through ordinary banner adds, and this money could be used to purchase renewable energy.

Instead, the wineries involved have made a commitment to do much more. At the 20,000 page view mark, Green My Vino will purchase $3,500 of renewable energy. While an app with traditional banner ads might purchase only 90 kWh of electricity – about what the typical American uses every week, Green My Vino will be purchasing 290,000 kWh – what the typical American uses every 64 years.

Are the wineries getting duped? No, the wineries are excited to be a part of the effort and see it as a cost effective way to spread their name and advance a cause they believe in, and Village Green has already received interest from a number of other companies. What’s going on?

A couple things. Green My Vino enables people to interact with a brand, rather than be subliminally exposed to it through banner ads. Village Green is focusing on brand interactions instead of page views. Furthermore, this interaction is mutually beneficial – the users help force businesses to use renewable energy and learn about current events in clean energy, while the organizations get noticed for taking a legitimately large step to green their business. And these aren’t monstrous organizations buying a token amount of green power, these are small businesses committing their entire operations.

What the businesses involved get as well is a toehold in Facebook. Social media networks are clearly the next step in online interactions and many companies have no idea how or lack the funds to get involved.

These smaller businesses get exposure on Facebook for a fraction of the cost of what they would pay otherwise, and because we at Village Green are a bunch of young environmentalists, we make them go green in order to get that exposure.

Providing these services to businesses provides a value far beyond banner ads, which directs much more money towards addressing environmental concerns.

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Posted by Michelle at 3:44 pm in Wine Misc, Wine Tech | Permalink | Comments ()
Aug 04

Wine Skin for Travel

Thanks to the silly regulations prohibiting liquid on planes, we now have to be creative about bringing back wine when we travel. I found the Wine Skin today via an article on Hi-Tech Travel Gadgets in TIme Magazine online. It’s the simplest little gadget. From what I can tell, someone smarter than me took bubble wrap, shaped it like a wine bottle and added a seal.


When you shove your bottles into your suitcase, your clothes are now protected from the wine if it should break. There have been countless times when I have wrapped wine in plastic bags and then in my clothes to protect it. But I’m always a little paranoid – what if it breaks en route and ruins my one designer suit. Or worse, what if it breaks when the TSA is rifling through my bag. They’ve opened my bottles before and left them open. Who is to say they won’t be rough with that bottle of wine I had to have?

Back in 2005, Kevin & I went to Sonoma and brought back over a case of wine – in our carry-ons and in our checked luggage. If I’m bringing back that much now, I’ll ship it. But if I’ve just got one or two bottles, the Wine Skin looks like a perfect solution.

Cost – around $12 for a 5-pack

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Posted by Michelle at 10:16 am in Travel, Wine Tech | Permalink | Comments (3)
Apr 16

Tryvertising and Wine

One of the awesome things about Twitter is that it’s a great link-sharing tool. Kevin, from Strategic Public Relations, found this awesome tidbit and immediately shared it on Twitter. Now I’m bringing it to you.

In Paris, you can now sample wine as you might sample perfume. In fact, the packaging is eerily similar. The trend of letting a consumer try-before-they-buy is called Tryvertising (the Apple Store is a giant example of this), and why shouldn’t it be applied to wine?

In spirit, it’s no different than attending a free tasting in a wine shop. I’ve also read of other wine shops where you can purchase samples from fancy machines, which is a great way to try that wine you could never afford to purchase. These tube-shaped bottles, because they factor in the look and feel of packaging, take the concept to a whole new level.

WineSide offers both sweet and classic wines in patented, flat-base
glass tubes with screw tops carefully engineered to protect the wines’
flavour. The sweet wines—which include Sauternes and Muscat, for
example—are available in 6cl tubes, while the Pomerol, Chateau Neuf du
Pape and other classic wines can be purchased in 6cl or 10cl sizes.
WineSide’s collection represents a range of appellations and producers;
tubes are available individually or by the box, which can be chosen to
provide an introduction to a variety, year or region. Kicking off
retail sales, the products are available exclusively at Colette in Paris this month.

I rather like this as something I could take home with me, try it when I want, and return later to purchase a bottle. If I were a large conglomerate, such as Constellation Group, I’d jump on this to market many of my wines, across wineries, at one time.

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Posted by Michelle at 10:54 am in Marketing, Wine Misc, Wine Tech | Permalink | Comments (3)

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