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Sep 21

Press Information

I get hundreds of press releases in my email inbox daily. If you want me to pay attention, you need to stand out. Some tips:

  • Try to note your location in your subject line so that your event/tasting gets routed to the correct writer.
  • Please do not send me releases on restaurant openings in far away, wondrous places like Seattle or Portland. You’re wasting both your time and mine. My readers care a lot more about restaurant openings here at home.
  • If you are sending samples, please put the word SAMPLE in the subject header. Again, it will call out that I need to pay a little more immediate attention to the contents.
  • Finally, just because you send me a release, does not mean I will publish it. It needs to be something meaningful to my audience. I highly recommend a social media press release, which gives me access to photos and videos I can use to draw people in and keep their interest.


  • Cresta, Angela and Kevin are all located in the greater Cincinnati area and can attend events/tastings in that area.
  • I’m currently based out of downtown San Francisco and can cover the city itself, Napa and Sonoma.

If I seem rude, forgive me. I tend to get inundated with press releases and important things do fall through the cracks because of it. Thanks for your cooperation!



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Posted by Michelle at 11:05 am in | Permalink | Comments (0)

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