Once upon a time I wrote for the (now defunct) Taste Magazine. I was working on an article about celebrity-branded alcohol, although that article got scrapped when I took over the Wine Academy column for the magazine. In the process of researching that article, I somehow managed to get in touch with the publicist for Maynard James Keenan, and eventually, I interviewed him. It’s just as well my article got scrapped, because my recording of the interview wasn’t very good. It was so bad, I have yet to be able to clean it up and use it. (Since then, I’ve improved my recording equipment.)
For those unfamiliar, Maynard James Keenan is the front man for rock bands Tool, Puscifer, and A Perfect Circle. Until I met Kevin Keith, I had no idea who he was, so don’t feel bad, and I think that Maynard actually preferred my lack of knowledge of his music during the interview. If there is anything I got out of that conversation, it’s that he doesn’t like being called a “Rock Star.” Well, that and Maynard James Keenan is the most intense person to whom I have ever spoken. I believe that he does everything with the same intensity – be it music or wine, which should tell you something about his wine.
When Kevin and I went to Arizona in 2007, we visited Cornville, AZ as we drove south towards Phoenix from the Grand Canyon. It’s off the beaten path a bit, but Cornville was an absolute delight for us as wine lovers. We started at Page Springs Cellars, where it just so happens that Maynard had worked with the wine maker to learn everything he could about wine. At the time, Page Springs Cellars was also selling Maynard’s labels, Caduceus Cellars and Merkin Vineyards. (Our Photos from Arizona Wineries) We have several Maynard-created wines in our wine fridge.
When I interviewed Maynard, he was working on launching Arizona Stronghold, a winery in the southern Arizona ghost town of Jerome. (A lot of grapes are grown in southern Arizona.) Last summer, an article in Decanter.com alerted me that Maynard and his winemaker Eric Glomski have officially launched the new winery.
Turns out, the process of creating Arizona Stronghold is the basis for a new documentary called Blood Into Wine. It premieres in Arizona (of course) on February 19 (full list of theatres is after the jump – mostly West Coast I’m afraid). But the DVD will be released on May 4 Sept 6. Check out the trailer. Even if you don’t like his music, how can you resist a documentary like this? It’s got music, wine, and a lot of humor, I think.
Blood Into Wine arrives in select theaters on Feb. 19 with a Phoenix-based premiere at the W Hotel Scottsdale.
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